Pete's Brewing Company Only U.S. Brewer to Win Two Golds in Brewing Industry International Awards in London.Business/Feature Editors & Food/Beverage Writers NOTE TO MEDIA: Photo/Logo is available in a Smart News Release(tm) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com SAN ANTONIO--(BUSINESS WIRE)--April 18, 2002 Pete's Brewing Company Pete's Brewing Company was founded by homebrewer Pete Slosberg in 1986. Its major product line is Pete's Wicked Ale, an American Brown Ale that is 5.3% alcohol by volume. The company was acquired by The Gambrinus Company in 1998, a corporation that primarily imports beers such as struck gold at the prestigious 2002 Brewing Industry International Awards (BIIA BIIA Business Information Industry Association (Asia Pacific Middle East Limited, Hong Kong) BIIA Biomaterials, Infection, Inflammation and Adhesion BIIA British Institute of Innkeeping ) presentation at London's Guildhall on Tuesday. Pete's Wicked Strawberry Blonde strawberry blond also strawberry blonde adj. Reddish blond. strawberry blonde Adjective (of hair) reddish-blonde Noun a woman with such hair and Pete's Wicked Helles Lager received high honors with two gold medals, making Pete's the only U.S. brewery to take home two golds. A BIIA medal is one of the brewing industry's most coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. awards, and competition was intense: Pete's Wicked brews duked it out with 685 entries from more than 30 countries. The beers were originally judged in February at Burton upon Trent Burton upon Trent, urban area (1991 pop. 47,930), Staffordshire, W central England, on the Trent River and the Grand Trunk Canal. Brewing, begun there by Benedictine monks, is the most famous industry. From the 11th cent. , England. The judging panel was comprised of 36 professional, internationally recognized master brewers. All beers were double-coded for anonymity with all branding removed. "It's been a great year for Pete's Wicked with gold medal wins on two continents," said Greg Warwick, brand director for Pete's Brewing Company. "These awards further validate the quality of our beers and reinforce our company's commitment to the brand, embodied in all-new packaging and significant marketing programs." Pete's Wicked Helles Lager, a new product added to the Pete's Wicked portfolio in August 2001, was also recognized with a gold medal at the 2001 Great American Beer Festival The Great American Beer Festival (GABF) is a three-day annual event hosted by the Brewers Association held at the end of September or the beginning of October in Denver, Colorado. in Denver, Colo. While this is the first brewing award for Pete's Wicked Strawberry Blonde, it continues to be a consumer favorite evidenced by its solid growth. The BIIA competition has occurred every two years since 1886 and has continually evolved to reflect the effects of globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation . It is directly affiliated with the Institute and Guild of Brewing and the Allied Brewing Trades, all non-profit brewing trade organizations. Founded in 1986, Pete's Brewing Company has grown to become a major U.S. craft brewer. Pete's currently produces seven beers, including their flagship Pete's Wicked Ale, America's Original Brown Ale; three seasonal products, Pete's Wicked Summer Brew, Pete's Wicked Oktoberfest and Pete's Wicked Winter Brew; as well as three additional year-round beers; Pete's Wicked Strawberry Blonde, Pete's Wicked Helles Lager and Pete's Wicked Red Rush (bronze medal winner 2001 Great American Beer Festival). For more information about Pete's Wicked please visit www.peteswicked.com. NOTE TO EDITOR: For a complete listing of all winners, please visit www.brewingawards.org. Note: A Photo/Logo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.041802/bb7 |
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