Pet sounds: my iPod is reading my mind.The Perfect Thing By Steven Levy $25, Simon & Schuster Simon & Schuster U.S. publishing company. It was founded in 1924 by Richard L. Simon (1899–1960) and M. Lincoln Schuster (1897–1970), whose initial project, the original crossword-puzzle book, was a best-seller. Back in 2001, before the iPod was introduced, I became fascinated by the idea that you could, literally, hold your entire music collection in a device not much bigger than a pack of cigarettes. So, I bought one. It came from a company called Archos, and though it was sort of clunky looking and jittered a bit when it played the MP3s I had illegally downloaded from Napster, it really did hold an astonishing a·ston·ish tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es To fill with sudden wonder or amazement. See Synonyms at surprise. amount of music. A few months later, though, it was collecting dust in a desk drawer. My fascination with the technology had momentarily blinded me to two things: I find headphones Head-mounted speakers. Headphones have a strap that rests on top of the head, positioning a pair of speakers over both ears. For listening to music or monitoring live performances and audio tracks, both left and right channels are required. uncomfortable and irritating, and--this is obviously the real killer--I don't listen to music very much. You see, I spend most of my time writing essays and analyzing figures, and I'm one of those people who find it nearly impossible to do those things while I'm distracted by music. Long story short, this means that I'm probably the perfect person to review The Perfect Thing, Steven Levy's new history of the iPod. I still love the idea of the iPod, but I have no particular axe to grind Axe to grind Used in context of general equities. Involvement in a security, whether through a position, order, or inquiry. . Mac vs. PC, Mini vs. Nano, Kazaa vs. iTunes--I don't care
"Don't Care" is a 1994 (see 1994 in music) single by American death metal band Obituary. . I'm just curious about the remarkable subculture--a word I use advisedly--that Apple has managed to build up around its device. This makes Levy's book close to a perfect thing, too, since it's as much anthropological expedition as it is technological history. In that spirit, I even decided to test one of the book's cultural assertions myself. Levy is convinced that "perhaps the most revolutionary aspect" of the iPod is its shuffle mode, which allows you to simply start it up and let it randomly select songs from among the hundreds (or thousands) that you've downloaded. Everyone uses it, he says. It's the "techna franca of the digital era." But is it? Since I write a blog, I asked my readers. Do they mostly leave their iPods on shuffle or do they choose selections themselves? It turns out that fewer than half say they rely on shuffle mode, and even the ones who do mostly shuffle only within genres or within playlists they've created themselves. For a lot of people, it's apparently just too disconcerting dis·con·cert tr.v. dis·con·cert·ed, dis·con·cert·ing, dis·con·certs 1. To upset the self-possession of; ruffle. See Synonyms at embarrass. 2. to hear Rachmaninoff one minute and Three 6 Mafia Three 6 Mafia (formerly known as Triple Six Mafia) is an American hip hop group, consisting of two members. The group was formed in 1991 by DJ Paul, Lord Infamous, and Juicy J. They were later joined by fellow Memphis rappers Koopsta Knicca, Gangsta Boo, and Crunchy Black. the next. But guess what? It turns out that it doesn't really matter whether Levy is right or wrong about this. It doesn't even matter that shuffle play has been a commonplace practically since the invention of the CD player. Like much of the book, the chapter on shuffling is just a springboard that allows him to riff on the iPod subculture subculture /sub·cul·ture/ (sub´kul-chur) a culture of bacteria derived from another culture. sub·cul·ture n. . It starts with a question: Is the iPod's shuffle mode really random? It turns out that it is, but apparently an awful lot of people refuse to believe it, all the way to the point of convincing themselves that their iPods somehow understand what mood they're in and then pick just the right tune for that mood. This leads into a reflection on the ability of the human brain to make connections even when none exists, and from there Levy meanders into the very meaning of creativity. A great DJ, he says, can "weave an intricate series of song sets, each one as perfectly constructed as a Raymond Carver Raymond Clevie Carver, Jr. (May 25, 1938 – August 2, 1988) was an American short story writer and poet. Carver is considered a major American writer of the late 20th century and also a major force in the revitalization of the short story in the 1980s. short story." But what does it mean if it's all an illusion? "What a cruel joke if this magic could be duplicated by software inside a plastic box. Yet I had to admit it--I was getting the same excitement from the juxtapositions of the iPod's shuffle function as I did from the truly great DJ." Levy himself seems to perform this same mind reading trick. In the chapter called "Personal," for example, he asks, "Has the iPod destroyed the social fabric?" You know the drill: All those twenty-something slackers plugged into headphones and shutting out the rest of the world instead of engaging with the raw urgency of social life. My almost immediate thought was: give me a break. I heard the same nonsense 25 years ago when Sony introduced the Walkman. But within about three paragraphs of thinking that, guess what Levy is talking about? The fact that this is an old story. He read my mind! Or how about the chapter called "Identity"? (Yes, all the chapters have precious one-word Apple-esque tides. Deal with it.) Levy starts by describing "iPod wars," in which people walk up to total strangers in subway stations and display the currently playing tune on their iPod. Once called out, you have to display what's playing on your iPod, and whoever is playing the coolest, most outre ou·tré adj. Highly unconventional; eccentric or bizarre: "outré and affected stage antics" Michael Heaton. tune is the winner. Yawn. Even people who aren't music snobs know what that's all about. You just need to have seen High Fidelity high fidelity n. The electronic reproduction of sound, especially from broadcast or recorded sources, with minimal distortion. high , where Jack Black stole the movie as Barry, the pretentious, more-indie-than-thou record store clerk. But it's not a yawn, after all: Within seconds of thinking this, I find that Levy is deep into exactly this subject. Does the iPod actually make it too easy to find hip, edgy tracks that no one without a nose stud has ever heard of?. Is indie cred Indie cred, a term similar to "street cred," describes the authenticity of an independent band. Having indie cred is crucial for such a band to be critically and popularly well received by people in the indie scene. a thing of the past, a victim of the ease of downloading multiple gigabytes of formerly obscure music in a matter of minutes A Matter of Minutes is an episode from the television series The New Twilight Zone. Cast
The whole book is like this: a nonstop collection of random connections. In fact, more random than you think: In another paean Paean (pē`ən), Paean was an epithet for Apollo, the healer. The paean, a hymn of praise to Apollo and often to other gods, was sung as a prayer for safety or deliverance at battles and other important occasions. to the Apple aesthetic, Levy decided to turn his book into the equivalent of a printed shuffle play. The chapters are in random order, and the book you buy may have them in a completely different sequence than the review copy I read. Again: deal with it. Of course, this decision also gives the game away. The Perfect Thing isn't really a book at all. It's a collection of standalone essays, all of them variations on the theme of the iPod being the coolest device ever invented. But that's a feature, not a bug, and The Perfect Thing made a believer out of me. The essays are loads of fun, jammed with entertaining connections, unexpected riffs, and endless stuff you've never heard of before (Andreas Pavel Andreas Pavel (born in 1945) is a German-Brazilian inventor who is the 'father' of the portable personal stereo cassette player, better known as the Walkman [1]. ? Who's he?). For the moment, anyway, I'm a believer: The iPod really is the coolest device ever invented, and I want one. And when I eventually return to my senses, at least I will have loved and lost, rather than never having loved at all. Kevin Drum Kevin Drum (born October 19, 1958) is an American political blogger and columnist. He was born in Long Beach, California and now lives in Irvine, California. In 1991 he wed the newly named Marian Drum. , contributing writer for The Washington Monthly, edits the Political Animal blog at washington monthly.com. |
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