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Pet Insurer Markets Policies Through Pets.com.


Pets.com, an online provider of pet products, and Veterinary veterinary /vet·er·i·nary/ (vet´er-i-nar?e)
1. pertaining to domestic animals and their diseases.

2. veterinarian.


vet·er·i·nar·y
adj.
 Pet Insurance have formed a marketing relationship that offers a 10% discount for pets enrolled through the Pets.com Web site.

The goal of the relationship is to promote better health care for pets by raising the profile of pet insurance, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Veterinary Pet. Customers who order products from Pets.com will receive inserts that advertise the insurer's products with their shipments. Veterinary Pet will send its policyholders fliers that describe the online pet store's offerings.

Veterinary Pet Insurance, Anaheim, Calif., markets nationally under the name DVM DVM Doctor of Veterinary Medicine.

DVM
abbr.
Doctor of Veterinary Medicine



DVM

Doctor of Veterinary Medicine.
 Insurance Agency through Scottsdale Insurance Co., an affiliate of Nationwide Mutual Insurance Co.

The potential for the pet insurance market is sizable siz·a·ble also size·a·ble  
adj.
Of considerable size; fairly large.



siza·ble·ness n.
. Nearly 60% of U.S. households, or 58.2 million, own a cat or a dog, according to the American Animal Hospital Association American Animal Hospital Association (AAHA)
A non-profit organization established in 1933 by leaders in the veterinary profession, AAHA is the only exclusive companion animal veterinary association.
. But only 1% of the nation's 120 million dogs and cats are covered by insurance.
COPYRIGHT 2000 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Pet Insurer Markets Policies Through Pets.com.
Publication:Best's Review
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 1, 2000
Words:158
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