Pet Ecology Brands, Inc. Secures Additional Retailers for Scientific Cat Litter; Marketing Plans of Company on Track to Exceed Original Projections.

DALLAS -- Pet Ecology Brands, Inc. (Pink Sheets:PECB) -- www.petecology.com -- reported today that their first trade show of the year has resulted in additional retail and wholesale distribution for its recently launched cat litter brand.

The Company's Scientific Professional(TM) Cat Litter was presented by Jupiter Industries, Inc. at their booth in the National Pet Industry Joint Advisory Council (PIJAC) Canada Trade Show, held this past weekend in Toronto, Ontario. Pet Ecology is currently working with Jupiter Industries to present its products to the 500+ pet retail stores included in Jupiter's database, as well as potential access to more than 800 veterinarians. Jupiter's representation of the Company's litter products achieves one of the Company's initial goals of securing distribution of its products into the Canadian market.

Deborah Evans, Pet Ecology's Director of Marketing, stated, "We were very pleased to accept an invitation by Jupiter Industries to work with them at their booth at the PIJAC National Trade Show. PIJAC is the world's largest pet trade association, and the Canadian Council hosts only 3 trade shows a year, the largest of which is the national show in Toronto. Our Scientific Professional(TM) Cat Litter produced a great deal of interest at the show, generating several new orders and numerous requests for product samples and information, as well as the opportunity to meet with representatives of major Canadian pet retailers, such as Pet Valu, Inc. and Global Pet Food Stores, Inc., both of which had already expressed interest in our product after seeing our ads in Pet Product News. We are looking forward to working with Jupiter Industries and expect them to be a key player in our plans for major penetration in the Canadian market. We expect the orders presently being generated by Jupiter will greatly exceed our sales projections in the Canadian market for 2005."

Global Pet Food Stores, Inc. has been a franchise system since 1976; in 1997 they acquired Ryans Pet Foods, and have grown over the last 25 years to become one of the leading retailers in the pet food industry in Ontario.

Pet Valu, Inc., a publicly traded company on the Toronto Stock Exchange and specialty retailer of pet food and pet supplies, reports approximately 246 franchised stores and 124 company-owned stores located in Ontario, Manitoba, Maryland, Virginia, Pennsylvania, New Jersey and Delaware. Operating under the names PET VALU(R), PAULMAC'S PET FOOD(R) and PET FOOD PLUS(R), the Canadian affiliated stores are reportedly the largest retail operation in Canada dedicated to the sale of food and supplies for dogs, cats, caged birds, wild birds, fish and small animals. Pet Valu, Inc. offers over 6800 products, from over 265 suppliers in 10 countries, which are purchased, warehoused and distributed to all franchised and corporate stores through Peton Distributors Inc., a wholly owned subsidiary of Pet Valu Canada Inc.

About Pet Ecology Brands, Inc.

Pet Ecology Brands, Inc. has developed a revolutionary patented cat litter that destroys urine odor, clumps and is earth-friendly. The litter is ultra-lightweight and convenient to use (3 lbs works like 21 lbs of clay/sand based products); it is 100% flushable and safe for sewer and septic tank systems. It is completely safe for cats and our environment, and does not contain any sodium bentonite, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do ... and more. It has the ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in Merck's Veterinarian Manual. However, this litter not only warns of possible illness, but may also help indicate how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.

Pet Ecology's K-9 Fat Free Dog Treats(TM) are the first fat free treats on the market that meet the standards of the U.S. Department of Agriculture, and offer dog owners an effective means to provide their pets with a non-fat tasty treat. They are also cholesterol free and sodium free. According to U.S. News & World Report, "the number one health problem for dogs is obesity." Today, dogs are fed fat rich food and treats, and often get significantly less exercise than required to maintain an ideal weight and healthy condition. Overweight dogs are more prone to serious injury, skeletal stress and the same complications that people experience with significant weight gain via fat rich diets, ranging from heart and lung problems, to skin and kidney diseases to circulatory and immune system issues.

Safe Harbor Statement

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations.