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Pet Ecology Announces a Joint Venture with Bridgetech Holdings International to Support International and National Rollout of Existing Product Lines.


DALLAS -- Pet Ecology Brands, Inc. (Pink Sheets:PECB) announced that the Company has signed a Letter of Intent to form a joint venture with Bridgetech Holdings International, Inc. (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
:BGTH) regarding the manufacturing of Pet Ecology's products in China and the distribution of the Pet Ecology products throughout Asia. The estimated cost savings of manufacturing in China is up to 70%, which should greatly decrease the Company's cost of goods sold Cost of goods sold

The total cost of buying raw materials, and paying for all the factors that go into producing finished goods.


cost of goods sold 
 and therefore result in a substantial increase in the profit of the Company. The Bridgetech involvement and distribution of all Pet Ecology's products in Asia could result in increased sales and growth for Pet Ecology of several million pounds of product, with a sales volume of up to $18,000,000, over the next two years.

Ralph J. Steckel, President of Pet Ecology Brands, Inc., stated, "Growth is top priority for 2005 in both the domestic and international markets for all of our products. Our alignment with Bridgetech establishes a low risk method of developing a market that draws on outside skills and capital to increase upside potential Upside potential

The amount by which analysts or investors expect the price of a security may increase.


upside potential

The potential price or gain that may be expected in a security or in a security average, generally stated as the dollar
 on value and savings. Bridgetech is designed to help emerging companies do what the big boys are doing, which is outsourcing manufacturing to China. When projections are met, Pet Ecology could realize a $2,500,000 cost savings to the bottom line. In addition, Bridgetech's wealth of resources can help bring our products to a very large and growing economy."

Bridgetech Holdings International, Inc. was formed to leverage an extensive network of relationships throughout Asia and the world for select emerging companies, by providing not only the working capital necessary to bring their products to market, but immediate access to what will become the largest economy in the World over the next 10 years ... China. Through a history of successful transactions, the management team of Bridgetech has built a network of reliable resources for research and development, manufacturing and distribution in China.

Herbert Wong, Chairman of Bridgetech Holdings International, stated, "Given that China has the fastest growing economy in the world, and with pets fast becoming a member of the family, we believe this represents an enormous opportunity. We are delighted in the possibilities presented in working together with Pet Ecology and developing this dramatically growing market." Mr. Wong is also Executive Chairman of United Premier Medical Group of Hong Kong, which operates VIP Obstetric Clinics within the largest women's hospitals in China.

It is undisputed that the fastest growing economy in the World is in China. It has experienced explosive growth in each of the last several years and is expected to continue at a rate of 8-9% per year for the next ten years. This has been substantiated by an ever-increasing foreign investment in manufacturing, technology and service industries. Three years ago China was invited to join the World Trade Organization (WTO See World Trade Organization. ), further evidence of their commitment as a force and partner in a global economy.

Pet Ecology Brands, Inc. (www.petecology.com) a Texas corporation, has been developing, manufacturing, and marketing unique and patented products for pets that are environmentally and technologically advanced, earth-friendly and safe, since 1996. The Company is launching its feature product, Scoop-Lite Cat Litter, nationally on 11 television networks across the country. Such channels will include Animal Channel, Discovery, E Channel, "O", TNT TNT: see trinitrotoluene.
TNT
 in full trinitrotoluene

Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene.
, PAX and others that are pet-oriented in their content. The Company's national commercial is available for viewing at its website, www.petecology.com.

Pet Ecology's revolutionary globally patented sickness indicating cat litter also destroys urine odor, clumps, and is biodegradable. The litter is lightweight (2.5lbs works like 17.5lbs of traditional clay litter), and is 100% flushable. It is completely safe for cats and our environment because it does not contain any sodium bentonite bentonite (bĕn`tənīt'): see clay.  or silica dust Silica dust
A type of dust from silica (crystalline quartz) which causes breathing problems in workers in the fields of mining, stone cutting, quarrying (especially granite), blasting, road and building construction industries that manufacture abrasives, and
, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the unique ability to help indicate certain diseases commonly occurring in cats. The technique used is similar to that found in the application of a pH sickness indicator analysis found in Merck's Veterinarian veterinarian /vet·er·i·nar·i·an/ (vet?er-i-nar´e-an) a person trained and authorized to practice veterinary medicine and surgery; a doctor of veterinary medicine.

vet·er·i·nar·i·an
n.
 Manual, with the essential ingredients comprising part of the litter mix. A domestic program for vets has been established to market Pet Ecology's Professional Brand, Scientific Cat Litter.

It is estimated that 1 out of every 3 cats will develop a urinary tract infection urinary tract infection (UTI),
n infection in one or more of the structures that make up the urinary system. Occurs more often in women and is most commonly caused by bacteria.
 within their lifetime. Moreover, 68% of cats over 4 years of age have almost a 70% chance of having recurring problems with FLUTD FLUTD

feline lower urinary tract disease.
. Pet Ecology's Sickness Indicating Cat Litter is the only known non-prescription Feline Lower Urinary Tract Disease Feline lower urinary tract disease (FLUTD) is a term that is used to cover many problems of the feline urinary tract, including stones and cystitis. The term feline urologic syndrome (FUS) is an older term which is still sometimes used for this condition.  (FLUTD) indicating cat litter in the market place.

The terms of the proposed joint venture call for Pet Ecology and Bridgetech to share the cost savings to be generated by manufacturing in China in the ratio of 66.6% to Pet Ecology and Bridgetech 33.4%, and to share distribution profits on a 50-50 basis.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

Safe Harbor Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: The statements, other than the statements of historical facts may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations Cash flow from operations

A firm's net cash inflow resulting directly from its regular operations (disregarding extraordinary items such as the sale of fixed assets or transaction costs associated with issuing securities), calculated as the sum of net income plus noncash expenses
 and the ability of the company to manage its operations.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 28, 2005
Words:911
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