Pet Ecology Announces Purchase Orders from TIMCO for Nationwide Veterinarian Direct Sales Campaign.

DALLAS -- Pet Ecology Brands, Inc. (Pink Sheets:PECB) announced that it has received the first purchase order from TIMCO for a nationwide marketing program to veterinarians for the Pet Ecology's Scientific Professional Brand Cat Litter.

TIMCO is a unique product and service provider in the consumer products area to over 25,000 clients, including veterinarians, located in the United States and Canada. TIMCO will begin a direct sales campaign to its client base in January 2005, and has projected to achieve sales of a minimum of $150,000 in the first quarter of 2005, and projections of $250,000 in the second quarter of 2005.

Pet Ecology Brands, Inc. (www.petecology.com) a Texas corporation, has been developing, manufacturing, and marketing unique and patented products for pets that are environmentally and technologically advanced, earth-friendly and safe, since 1996. The product line introduction is now ready to come to the marketplace.

Pet Ecology's revolutionary multi-patented cat litter destroys urine odor, clumps, and is biodegradable. The litter is lightweight (2.5lbs works like 17.5lbs of clay/sand based products), and is 100% flushable. It is completely safe for cats and our environment because it does not contain any sodium bentonite or silica dust, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do... and more. It has the ability to indicate certain diseases commonly occurring in cats. The technique used is similar to that found in the application of pH indicator analysis found in Merck's Veterinarian Manual, with the essential ingredients comprising part of the litter mix. However, this litter not only warns of possible illness, but also indicates how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.

It is estimated that 1 out of every 3 cats will develop a urinary tract infection within their lifetime. Moreover, 68% of cats over 4 years of age have almost a 70% chance of having recurring problems with FLUTD. Pet Ecology's Sickness Indicating Cat Litter is the only known non-prescription Feline Lower Urinary Tract Disease (FLUTD) indicating cat litter in the market place.

Tim Valentine, CEO of TIMCO stated: "We selected the Scientific Professional Brand Cat Litter for our clients since it is a revolutionary product that is changing the entire pet products industry. We expect to exceed our projected sales goals, and look forward to a long and profitable relationship with Pet Ecology Brands."

Ralph Steckel, CEO of Pet Ecology Brands, indicated "TIMCO is an important part of our overall marketing campaign in 2005, where we will be achieving significant sales in both the professional and consumer arena. We are presently estimating gross sales to reach well into the millions for our complete lines of products in 2005, with a profit margin of at least 40%. However, other distribution and joint venture agreements in both the US and internationally presently being negotiated with various parties could significantly enhance these estimates."

Forward-Looking Statements:

Statements about the Company's future expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. The Company's actual results could differ materially from expected results. The Company undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release, the Company will appropriately inform the public.