Pet Ecology Announces Marketing Campaign Details and Sales Projections for 2005.

DALLAS -- Pet Ecology Brands, Inc. (Pink Sheets:PECB) has received numerous inquiries in recent days concerning various financial aspects of its business plan for 2005. The Company, in order to comply with Reg FD that prohibits selective disclosure of financial information, is announcing today the details of its current marketing campaign and its financial projections for 2005.

The Company's marketing campaign for its various pet products encompasses three distinct strategies. The first focuses on the retail market, and is headed by Integrated West LLC and includes various associated sales brokerage firms, such as Eli Shaker of Chicago, who service such retail chains as Shopko, Winn-Dixie and Walgreens. Integrated West is a specialized marketing and sales management firm that represents emerging companies with unique products that satisfy unfulfilled needs in the marketplace. Integrated West has established presentations at several large retailer chains for Pet Ecology over the next 90 days, which could produce substantial multi-store orders. The company will also be attending various trade shows, such as Mid-States Distributing, held at the Minneapolis Convention Center in August, designed to introduce Pet Ecology products to the general retail market. After consultation with Integrated West and its associated brokers, the Company projects gross sales through retail distribution this year of $3,000,000-$5,000,000, which should meet its planned objectives.

The second major marketing area for the Company is direct sales, which is being launched through a nationwide television campaign in seven markets throughout the United States in March/April 2005 with a national rollout contemplated in June. This campaign will direct consumers to the Company's websites, www.petecology.com and www.scooplite.com, as well as its telephone fulfillment center for direct orders from the Company. Coupled with this media campaign will be an Internet marketing campaign launched through an affiliate program with various websites. The Company will be utilizing both media areas to brand build its name throughout the United States. The Company projects the direct sales, which carry the highest gross margins for the Company, could reach $40,000 to $60,000, per month by the end of 2005, and simultaneously build brand exposure with retail accounts.

The third major area is the present sales campaign to the veterinarian marketplace for the Scientific Cat Litter Program, which is its premium professional cat litter. Timco has been marketing the Company's products over the last several months to more than 15,000 veterinarians and other professionals located throughout North America. Because of the positive results that have been realized through these sales efforts, the Company will be expanding its sales efforts through a direct marketing mail campaign, which is scheduled to begin in April. Gross sales in the professional area are projected to reach $450,000-$900,000 in 2005

The Company is projecting potential gross sales of $5,000,000 to 7,000,000 in 2005 for all lines. Average gross margins in the range of 37% to 42% are expected to be achieved. Such margins may be substantially increased considering the Company's previously announced LOI for a joint venture with Bridgetech Holdings Inc. The joint venture includes the manufacturing of the Company's products in China, and preliminary reports project a potential cost savings of over 45%-60% per annum. The Company's projections do not include international sales generated from the distribution channels to be established as part of the joint venture. Ralph J. Steckel, CEO of Pet Ecology, will be visiting manufacturers and distributors in Hong Kong and Shanghai in April, and expects to finalize manufacturing agreements and distribution contracts at that time.

Pet Ecology Brands, Inc. (www.petecology.com), a Texas corporation, has been developing and manufacturing unique and patented products for pets that are environmentally and technologically advanced, earth-friendly and safe, since 1996, and has recently begun implementing its national and international sales and marketing campaign.

Pet Ecology's revolutionary multi-patented cat litter destroys urine odor, clumps, and is biodegradable. The litter is lightweight (2.5lbs and works like 17.5lbs of clay/sand based products), and is 100% flushable and safe for septic systems. It is completely safe for cats and our environment because it does not contain any sodium bentonite or silica dust, as used in competing brands. The design helps to protect the landfills, and yet does everything that clay litters do ... and more. It has the ability to indicate certain diseases commonly occurring in cats. The technique used is similar to that found in the application of pH indicator analysis found in Merck's Veterinarian Manual, with the essential ingredients comprising part of the litter mix. However, this litter not only warns of possible illness, but also indicates how far along the illness may be by the color the litter changes to, thereby providing the pet owner significant additional benefits and an early warning system concerning the cat's health.

Safe Harbor Statement

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements, other than the statements of historical facts may be deemed to contain forward-looking statements with respect to events, the occurrence of which involves risk and uncertainties, including, without limitation, demand and competition for the company's products and services, the availability to the company of adequate financing to support its anticipated activities, the ability of the company to generate cash flow from operations and the ability of the company to manage its operations.