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Personnel changes at Natrol amid disappointing earnings.


There are a lot of new faces at Natrol Inc. in recent weeks, starting at the top with CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Wayne Bos. When he joined in February, the company touted his record as a leader in growth companies, having worked at companies in industries such as technology, telecommunications, finance, chemicals and media firms.

Executive chairman and founder Elliot Balbert said that he hoped Bos would help lead the nutritional products company toward growth, boost international sales and look for acquisition targets.

A few weeks after Bos came on board, the company announced its annual results, a net loss of $2.6 million, or $0.20 per share on sales of $67.5 million. Bos said that sales of the company's Carb Intercept intercept

in mathematical terms the points at which a curve cuts the two axes of a graph.
 dropped $9.2 million after the low-carbohydrate diet Low-carbohydrate diets or low-carb diets are nutritional programs that advocate restricted carbohydrate consumption, based on research that ties consumption of certain carbohydrates with increased blood insulin levels, and overexposure to insulin with metabolic syndrome (the  peaked in 2004 and started to sharply decline thereafter.

More announcements came shortly after the earnings report. The company is bringing Eric P. Schick on board as vice president of marketing. He'll be responsible for selling the company's key brands Natrol, Laci Le Beau and Pro-lab.

This won't be Schick's first time marketing the type of products that Natrol sells. He worked as the chief sales officer for IdeaSphere, which makes Twinlab vitamins, teas and other supplements. He also worked for Leiner Health Products Leiner Health Products is a company based in Carson, California, and is one of America's largest manufacturers of vitamins, minerals, herbal nutritional supplements, and generic medications. , Anabolic anabolic

pertaining to or arising from anabolism.


anabolic steroid
steroids with a tissue-building effect. Testosterone is an example of a natural anabolic steroid with the, sometimes undesirable, effect of causing masculinization.
 Laboratories and was president and CEO of Niche Products Inc, which offered private label, over-the-counter vitamins and other supplements to retailers.

The same day, the company announced it had hired CCG CCG Chicago
CCG Collectible Card Game
CCG Canadian Coast Guard
CCG Country Commercial Guide
CCG Children's Cancer Group
CCG Commission Canadienne des Grains (Canadian Grain Commission) 
 Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 and Strategic Communications to manage the company's investor relations program. The company will be charged with making Natrol look good in front of investors and the financial media.

Bos has plenty of reason to turn around the company, as part of his hiring he was granted over six million fully-vested stock options. His ability to sell them will be restricted over the next three years; the restrictions are based on the company's stock price meeting certain marks.
COPYRIGHT 2006 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Article Details
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Title Annotation:Public Companies
Author:Colburn, Jonathan D.
Publication:San Fernando Valley Business Journal
Article Type:Brief article
Geographic Code:1USA
Date:Apr 24, 2006
Words:324
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