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Personality.


WHAT WAS YOUR FIRST PAYING JOB?

Front of house manager in a tiny theatre company called Druid Druid

Member of a learned class of priests, teachers, and judges among the ancient Celtic peoples. The Druids instructed young men, oversaw sacrifices, judged quarrels, and decreed penalties; they were exempt from warfare and paid no tribute.
 in Ireland. My sister was the artistic director, and it was wonderful to hang out with lots of thespians.

WHAT'S THE BIGGEST RISK YOU'VE EVER TAKEN?

Moving from London to San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  to set up a new business in a market I knew next to nothing about. My husband remained in London to complete his Ph.D., while I had our two young children with me. I was also handling the public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  of a large international client. It's fair to say that for the first six months I was in the U.S., I was completely clueless clue·less  
adj.
Lacking understanding or knowledge.


clueless
Adjective

Slang helpless or stupid

Adj. 1.
 about what I was doing. Six years later, we have five U.S. offices and 140 employees, but it still defies logic how I got through those early days. When I look back on it now, though, it was a tremendously exciting time and it was the height of the technology boom. It was a pivotal time in the development of the company, and I'm really glad I did it.

WHAT'S THE BIGGEST CHALLENGE YOU'VE FACED IN YOUR CAREER?

Probably the ongoing balance between a highly demanding job that involves international travel and time to nurture and raise my three young children. I recognize that my clients and staff will shout if they don't get enough of my time, but my children won't necessarily. I therefore need to listen to them harder and not overlook their needs when my job demands my time.

WHAT IS YOUR MOST EMBARRASSING PROFESSIONAL MOMENT?

During an incredibly important new business pitch, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of a major software company appeared to fall asleep while I was presenting. As strange as it sounds, this isn't the only time something like this has happened.

DESCRIBE AN ETHICAL DILEMMA An ethical dilemma is a situation that will often involve an apparent conflict between moral imperatives, in which to obey one would result in transgressing another.

This is also called an ethical paradox
 THAT YOU FACED. HOW DID YOU RESOLVE IT?

My desire to wake the CEO up. I wimped out, which I'll always regret.

IF YOU HAD A 28-HOUR DAY, HOW WOULD YOU SPEND THOSE EXTRA FOUR HOURS?

Doing very little of anything important. In fact I'd probably do what the CEO above did. It would be incredibly easy to drive yourself 28/7, but taking time to reenergize is extremely valuable and important these days.

WHAT GETS UNDER YOUR SKIN PROFESSIONALLY?

People who take themselves too seriously.

WHAT'S THE MOST VALUABLE ADVICE YOU'VE BEEN GIVEN IN YOUR CAREER?

Don't take yourself too seriously.

WHAT'S THE WORST ADVICE YOU'VE FOLLOWED?

Don't act until you have all the information. This means you never act and you never take risks. You simply ask more and more questions, which can ultimately disenable dis·en·a·ble  
tr.v. dis·en·a·bled, dis·en·a·bling, dis·en·a·bles
To make unable or incapable; prevent.

Verb 1.
 you.

TELL US ABOUT A TIME YOU ACTED FIRST AND ASKED PERMISSION LATER.

When my company was invited to pitch one of the industry's most coveted cov·et  
v. cov·et·ed, cov·et·ing, cov·ets

v.tr.
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.

2. To wish for longingly. See Synonyms at desire.
 PR accounts--IBM--I brought 23 people from our offices around the world to New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 to prepare the pitch. This took our most senior people out of their business areas at a crucial time of the year. I could have caused havoc and created a huge financial risk for the company. As it was, I just caused havoc in New York--have you ever tried to get 23 business leaders to work together on one project? What was I thinking! We won the account, though, and it was a great example of a situation where taking a huge risk turned out well. I think the trick is knowing when and what to risk.

WHAT CAN'T YOU SAY "NO" TO?

A gin and tonic Noun 1. gin and tonic - gin and quinine water
gin - strong liquor flavored with juniper berries

highball - a mixed drink made of alcoholic liquor mixed with water or a carbonated beverage and served in a tall glass
.

DIVULGE A DEEP DARK SECRET OF YOURS TO CW READERS.

I hate being interviewed.
COPYRIGHT 2004 International Association of Business Communicators
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Communication World
Article Type:Interview
Geographic Code:1USA
Date:Jan 1, 2004
Words:604
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