Persona Personalizes Incentive Rewards.CHICAGO--(BUSINESS WIRE)--Oct. 22, 1998-- American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. Incentive Services Introduces Innovative Incentive System That Targets Reward Opportunities to Individual Lifestyles American Express Incentive Services (AEIS AEIS Advanced Energy Industries, Inc. (stock symbol) AEIS Aeronautical En-route Information Service AEIS Asociación Española de Ingeniería Sísmica (Spanish Association of Earthquake Engineering) ) today introduced the Persona persona /per·so·na/ (per-so´nah) [L.] in jungian psychology, the personality mask or facade presented by a person to the outside world, as opposed to the anima, the inner being. per·so·na n. (SM) Reward System, an innovative incentive system that motivates performance by delivering the rewards people want most, based on their individual lifestyles and dreams. The introduction responds to profound changes in work force demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. that demand a shift away from a "one incentive fits all" mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. , says Darryl Darryl is a common English name from Old English and Old French origin, generally used for males, but also can be the name of a female. It was used since the time of the Norman Saxon invasion of England. Hutson Hutson may refer to People with the surname Hutson:
"A single type of incentive can't possibly motivate every person in today's diverse work force," Hutson says. "Persona takes a personal lifestyle approach, making it possible for clients to motivate people by offering rewards that have individual meaning. You can be assured that when you give individuals rewards they really want, they will work hard to acquire those rewards." To effectively reach each individual, AEIS has created a system that allows participants to select lifestyle categories that best reflect their interests. Participants receive constant, relevant communications about their lifestyle categories and about the corresponding rewards they can choose -- rewards that uniquely fit those categories. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. AEIS research and experience, 10 lifestyle categories represent the full range of individual tastes and preferences: career moms, connoisseurs, culture seekers, gadgeteers, hobbyists, home-based, players, shoppers, world travelers and X-tremists. Participants earn points (equivalent to dollars) that are stored on a Persona Card. Backed by American Express, the card is accepted by a select group of retail and travel merchants who were carefully chosen because they provide highly desirable rewards that fit within the 10 lifestyle categories. The Persona Card is co-branded with the sponsor company's name and logo to remind users of the sponsor company every time they pull out their wallets. Because the Persona Card is reloadable, it is ideal for long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. programs or for combining multiple programs on a single card. The system provides tracking; ongoing, high-impact communications that include a Persona Web site (www.personaonline.com), a quarterly magazine and a lifestyle guide that directs participants in finding their "perfect" rewards; and American Express' world-class customer service, 24 hours a day, seven days a week. Persona also offers options for tailoring the system to sponsor companies' budget and program needs. AEIS unveiled Persona at the Motivation Show, an annual gathering that attracts more than 40,000 top executives from marketing, management and sales promotion. Held in Chicago, it is considered the incentive industry's premier trade show. During the Motivation Show, which ran through Thursday, Oct. 15, AEIS held daily drawings -- valued at $1,000 each -- for a Persona Card. AEIS, which was founded in 1997 as a joint venture between American Express Company and Maritz Performance Improvement Company, is moving to the forefront of the incentive industry with a complete line of reward products focused on the individual. Corporate incentive program managers and value-added resellers A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. offer AEIS products to clients in order to motivate and inspire loyalty from employees, channel partners and consumers. |
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