Person-to-Person Mobile Messaging in Western Europe: Forecasts and Analysis 2006-11 Answers Your Key Questions Such as What Are the Drivers of Adoption for New Messaging Services?DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c48114) has announced the addition of Person-to-Person Mobile Messaging in Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). : Forecasts and Analysis 2006-11 to their offering. "The danger with the flat-rate bundling of messaging services is that it both reduces the opportunity for operators to add value and exposes them to the risk of price-based competition." Windsor Holden, Author Person-to-person messaging has traditionally been the key driver of mobile data services. Although the value of the person-to-person mobile messaging market in Western Europe increased by 10% in 2005 to EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 18.4 billion, revenue growth is slowing as adoption of SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. approaches saturation. At the same time, take-up of new messaging services, such as MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , mobile instant messaging Mobile Instant Messaging abbreviated as MIM is a presence enabled messaging service that aims to transpose the Internet desktop messaging such as ICQ or MSN experience to the usage scenario of being connected via a mobile/cellular device. (MIM MIM Metal Injection Molding MIM Mendelian Inheritance in Man MIM Mobile Instant-Messaging MIM Man in the Middle MIM Multilateral Initiative on Malaria MIM Metal-Insulator-Metal MIM Master of International Management MIM Made in Mexico ) and consumer mobile email, has been retarded by factors ranging from usability to operator concerns that new messaging services will only cannibalise v. i. 1. to eat human flesh. v. t. 1. to use parts of (something, such as a machine), to repair something else. Verb 1. cannibalise - eat human flesh cannibalize existing revenue. To maximise their revenue from mobile messaging services, operators and application providers must understand the barriers to growth and develop portfolios of services that complement - rather than compete with - each other. Person-to-Person Mobile Messaging in Western Europe: forecasts and analysis 2006-11 answers your key questions: * What are the drivers of adoption for new messaging services, such as MIM and consumer mobile email? * What are the barriers preventing mobile messaging services from contributing significantly to total mobile service revenue? What needs to be done to eliminate these barriers, and when are they likely to be eliminated, given current market trends? * What strategies must operators employ to sustain and enhance ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. from mobile messaging? * What is the forecast value of the various types of mobile messaging service in Western Europe for key countries, market segments and technology generations? The report provides detailed forecasts of adoption levels and rates, spend, overall ARPU, service ARPU, ASPU ASPU Asociación Sindical de Profesores Universitarios ASPU Asociación de Profesores Universitarios ASPU Associazione Svizzera per la Protezione degli Uccelli ASPU Association Sportive de Parachutisme Universitaire ASPU Average Spend Per User ASPU Asian Sports Press Union and revenue to 2011 for: * SMS * MMS * mobile email * MIM. The forecasts cover France, Germany, Italy, Spain, Sweden and the UK, as well as Western Europe as a whole. Forecasts of subscriber numbers, adoption level and revenue are split by market segment (residential contract, residential prepaid, large corporate and SME (1) (Small and Medium-sized Enterprise) See SMB. (2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division. ) and technology generation (2G, 2.5G, 3G and 3.5G). Who should read this report Mobile operators: understand the main barriers and drivers that will shape the market for mobile messaging services, learn the value of the market for the various types of mobile messaging service and gain insight into current market trends. Understand how best to deploy and market new messaging services. Vendors and application developers: discover where the opportunities lie in mobile messaging services and gauge the size of the market. Investment banks and consultants: Understand how the mobile messaging market is likely to affect the performance of mobile operators, handset vendors and application providers. Understand the opportunities and threats presented by mobile messaging and learn what will determine future growth. Content Outline: Executive summary Introduction and scope Market trends by service type Market trends by country Market forecasts by service type Determinants of future growth Actions Methodology Figures and tables For more information visit http://www.researchandmarkets.com/reports/c48114 |
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