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Perry Ellis Selects SkillNet's Technology to Optimize Customer Shopping Experience.


International Fashion Retailer Improves System Functionality Through Common POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
 System

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- SkillNet, Inc., the only consulting and technology solutions company focusing exclusively on the retail industry, today announced that Perry Ellis International Perry Ellis International is a leading international marketer of clothing, offering a diverse portfolio of brands through multiple distribution channels.

PEI Brands
  • Axis
  • Axist
  • Cubavera
  • Dockers (licensed)
  • Farah
  • Girl Star
, a leading fashion retailer, has selected SkillNet to implement a next-generation, Java-based POS solution, integrated with Merchandising, Inventory and Sales Audit systems, across its stores worldwide. StoreHub - SkillNet's process based and templated store integration solution enables Perry Ellis Perry Ellis (March 3, 1940 – May 30, 1986) was an American fashion designer who founded a sportswear house in the mid-1970s. The Rise of Perry Ellis
Perry Edwin Ellis was born in Portsmouth, Virginia, on March 3, 1940, as the only child of Edwin and Winifred
 to dramatically reduce the time and cost of implementing a new POS system while also providing the infrastructure for a superior customer experience.

In order to compete in the new world of retail, retailers are re-thinking overall business strategies to be wholly customer-centric. This focus is driving the adoption of new generation systems at the store level to provide superior transaction support and enable an optimal customer experience through the seamless execution of processes between physical stores and other channels as well as between stores and the corporate office. New POS systems are one piece of the puzzle. Equally important is how this new POS integrates with the rest of the retail enterprise.

StoreHub - SkillNet's Store Integration Framework uses pre-fabricated integration process templates, application connectors for industry leading applications and data transformation logic that makes the integration between store systems and other applications in the retail enterprise as easy as plug and play. It uses business standards such as NRF NRF National Retail Federation
NRF NATO Response Force
NRF National Research Foundation (South Africa)
NRF Neighbourhood Renewal Fund (urban renewal funding package in the UK)
NRF Nouvelle Revue Française
 IXRetail and technology standards such as BPEL See WSBPEL.

BPEL - Web Services Business Process Execution Language
 and XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 Webservices to provide the technology foundation for such a solution ensuring the integration approach provides better flexibility and faster response to changes demanded by the market. Given the technology foundation, StoreHub also provides a tangible starting point for retailers to evolve to a Service Oriented Architecture (SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records.

(2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability.
).

Perry Ellis International is a leading apparel company, which successfully competes in the marketplace through a multi-brand, multi-channel and multi-product category strategy. With a family of 27 brands, Perry Ellis International provides high quality apparel to different consumers and lifestyles, across multiple categories - from sportswear to fragrances and from swim to outerwear; and across all distribution channels - from luxury, department and specialty stores to regional chains and mass retailers.

As Perry Ellis International is further expanding its retail channel, it needed to bring in industry leading systems at the store level that can support its projected growth, and ensure that it can continue to provide a superior experience through a tight integration between its stores and corporate office.

"Along with its consulting services, SkillNet's StoreHub technology ensures we can go from project start to pilot in a dramatically reduced time and at a significantly lower implementation cost," said Luis Paez, chief information officer at Perry Ellis International. "As we expand we want to ensure our systems will enable a consistently high level of customer experience at our stores. SkillNet's expertise and integration technology enables us to do just that by providing a best practices driven implementation plan for the new generation POS system delivering a simple, elegant and cost effective solution for integrating this system with others."

"Remaining profitable and competitive are a constant with any business," said Rajib Das, vice president of Sales and Marketing for SkillNet. "However the challenging and changing landscape of retail is forcing retailers to adopt new technology to ensure they can support new business strategies designed for them to survive and flourish. SkillNet's solutions and services help retailers such as Perry Ellis respond innovatively to such challenges."

About Perry Ellis International

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories, and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress and casual pants and shorts, jeans wear, active wear and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
, owns a portfolio of nationally and internationally recognized brands including Perry Ellis(R), Jantzen(R), Cubavera(R), Munsingwear(R), Savane(R), Original Penguin(R), Grand Slam(R), Natural Issue(R), Pro Player(R), the Havanera Co.(R), Axis(R), Tricots St. Raphael(R), Gotcha (jargon, programming) gotcha - A misfeature of a system, especially a programming language or environment, that tends to breed bugs or mistakes because it both enticingly easy to invoke and completely unexpected and/or unreasonable in its outcome. (R), Girl Star(R) and MCD MCD Minor Civil Division
MCD McDonalds (restaurant)
Mcd Macedonian (linguistics)
MCD Municipal Corporation of Delhi
MCD Magnetic Circular Dichroism
MCD Mad Cow Disease
(R). The company enhances its roster of brands by licensing trademarks from third parties including Dockers
"Dockers" is also plural of docker.
For the Australian Football League team, see Fremantle Football Club.


Dockers is a brand of Levi Strauss & Co.

Levi Strauss & Co.
(R) for outerwear, Nike(R) and JAG judge advocate general (J.A.G.) n. a military officer who advises the government on courts-martial and administers the conduct of courts-martial. The officers who are judge advocates and counsel assigned to the accused come from the office of the judge advocate (R) for swimwear, and PING(R) and PGA TOUR(R) for golf apparel. Additional information on the company is available at http://www.pery.com.

About SkillNet

SkillNet, Inc. is a leading provider of consulting and technology services to the retail industry. StoreHub[TM], the company's flagship solution promotes customer-centricity through a store integration framework by enabling retailers to automate processes and seamlessly integrate essential store systems to provide visibility and business agility at the store operational level. Having worked with more than 50 retailers worldwide, SkillNet's technology solutions and frameworks encompass best practices in application implementation and integration, through an industry proven methodology, delivering superior business value in the domains of eCommerce, Store Operations, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , Business Intelligence, Integration, Merchandising and Supply Chain Management. For more information about SkillNet, please visit www.skillnetinc.com or call +1-408-725-3600.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 15, 2007
Words:851
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