Printer Friendly

Peroni brings Italian tradition to U.S.

Each February, people take to the streets throughout Italy to celebrate Italiano." This year, Barton Beers and Peroni beer will bring the "Mardi Gras of Italy" to America with an on-premise promotion.

During the month of February, on-premise accounts can transform their establishments into genuine-looking Italian carnivals with posters, balloons, table tents and bottle openers.

"Peroni beer is the number-one beer of Italy and one of the best Italian beers in the U.S.," said Fred Graefenhain, brand manager for Peroni. "What better way to bring a taste of Italy to on-promise accounts than with Peroni's authentic |Carnevale Italiano' promotion. Because of the promotion's theme and support materials, the on-premise atmosphere can be transformed instantly into a festival of fun and Peroni beer."
COPYRIGHT 1993 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Peroni Beer; Mardi Gras of Italy
Publication:Modern Brewery Age
Date:Jan 4, 1993
Previous Article:Clydesdales clomp on inauguration day.
Next Article:Texas distributor expands warehouse.

Related Articles
Peroni posts strong product sales during first year.
Peroni beer gets a running sponsorship.
Birra Peroni.
Join the corona vai: And make any day Of the year mardi gras!
Franco Peroni.
Peroni Beer.
SAB buys majority of Italy's Peroni.
SABMiller to import Peroni Nastro Azzurro.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters