Pernod Ricard USA Appoints Southern Wine & Spirits as Its Distributor/Broker in 11 Markets; Move Reflects Pernod Ricard's Market Presence Following Allied Domecq Acquisition.WHITE PLAINS, N.Y. -- Pernod Ricard USA has named Southern Wine & Spirits of America, Inc. (SWS SWS Slow Wave Sleep SWS Short Wavelength Spectrometer SWS Sturge-Weber Syndrome (birthmark) SWS Stadtwerke Speyer GmbH (Germany) SWS Social Work Services (US Army) ), the largest wholesaler of premium spirits and wines in the United States, as the exclusive distributor of Pernod Ricard's full line of spirits and wine brands in Florida, Illinois, Metropolitan New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Upstate New York Upstate New York is the region of New York State north of the core of the New York metropolitan area. It has a population of 7,121,911 out of New York State's total 18,976,457. Were it an independent state, it would be ranked 13th by population. , Kentucky and South Carolina. SWS also will become Pernod Ricard's spirits and wine broker in North Carolina, Virginia and West Virginia, and will continue to represent selected Pernod Ricard brands in Nevada and New Mexico. Michel Bord, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Pernod Ricard USA, said Southern Wine & Spirits was selected because it "has a proven track record in its appointed markets, as well as excellent planning and execution capabilities that will position our brands for continued growth." Bord added that the relationship with SWS will support Pernod Ricard's new role as a major player in the global beverage alcohol industry. "Distributors are vying to represent our expanded premium portfolio," he said. Following the acquisition of Allied Domecq, Pernod Ricard is now the world's second largest spirits company, and the fourth largest global wine company. Pernod Ricard USA's business has more than doubled, with such prominent brands as Kahlua, Malibu, Stolichnaya, Beefeater beefeater yeoman of the English royal guard, esp. at the Tower of London; slang for Englishman. [Br. Culture: Misc.] See : Britain beefeater popular name for a Yeoman of the Guard or Yeoman Warder of the Tower of London. [Br. Hist. , Hiram Walker, Perrier Jouet and Mumm joining a premium portfolio led by Chivas Regal, Jameson, Martell, The Glenlivet, Wild Turkey and Seagram Gin. Pernod Ricard USA now ranks third in sales value and fourth in sales volume in the growing U.S. spirits market. The SWS appointment complements Pernod Ricard USA's proprietary ACE program, which creates a unique way of working between the company and its distributors. Alain Barbet barbet Any of about 75 species of tropical birds (family Capitonidae) named for the bristles at the base of their stout, sharp bill. They are big-headed and short-tailed, 3.5–12 in. , President and Chief Operating Officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Pernod Ricard USA, said the key to the ACE program's success is Pernod Ricard's decentralized de·cen·tral·ize v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es v.tr. 1. To distribute the administrative functions or powers of (a central authority) among several local authorities. strategy, which places resources and decision-making in local markets. "By leveraging and combining the respective strengths of our own people and our distributors at the local level, ACE positions Pernod Ricard and its distributors and brokers for mutual success," Barbet said. Concluded Bord: "We are confident that our dynamic portfolio of spirits and wines - combined with our talented people, a great distributor and broker network and ACE - will help us build a competitive advantage in our local markets." About Pernod Ricard USA Pernod Ricard USA is an American producer and distributor of fine spirits and wine. The company produces Wild Turkey(R) Bourbon, Seagram's Extra Dry Gin(R) and imports other premium brands such as Chivas Regal(R) Scotch whisky, The Glenlivet(R) Single Malt Scotch Single Malt Scotch is a type of single malt whisky, distilled by a single distillery in a pot still, using malted barley as the only grain ingredient in Scotland. As with any Scotch whisky, a Single Malt Scotch must be distilled in Scotland and matured in oak casks in Scotland for whisky, Jameson(R) Irish Whiskey, Martell(TM) Cognac, Jacob's Creek(R) and Wyndham Estate(R) wines. The company's broad portfolio of brands also includes Kahlua(R), Malibu(R), Beefeater(R), Mumm(R), Perrier-Jouet(TM), and U.S. distribution rights for Stolichnaya(R) vodka. |
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