Performics and DoubleClick Take Leading Role in New Yahoo! Search Marketing Platform Rollout.CHICAGO Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. -- Please replace the release with the following corrected version due to multiple revisions. The corrected release reads: PERFORMICS Performics is an affiliate marketing, search engine marketing, data feed marketing, and online lead generation company. Performics provides both search engine marketing[1] AND DOUBLECLICK For the computer term, see double-click. DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc. TAKE LEADING ROLE IN NEW YAHOO! SEARCH MARKETING See Overture. PLATFORM ROLLOUT Performics, the country's largest Search Engine Marketing firm (Source: JupiterResearch 2006 Search Engine Marketing Agency Constellation Constellation, ship Constellation (kŏnstĭlā`shən), U.S. frigate, launched in 1797. It was named by President Washington for the constellation of 15 stars in the U.S. flag of that time. ) and the performance marketing division of DoubleClick, today announced the successful technical integration of its search advertising system with Yahoo See Yahoo!. (World-Wide Web) Yahoo - Yet Another Hierarchical Officious/Obstreperous/Odiferous/Organized Oracle. (Or a member of a race of brutes in Swift's Gulliver's Travels who have the form and all the vices of man, or an uncouth or rowdy person). !'s new search marketing platform. Performics and DoubleClick, both longtime long·time adj. Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit. longtime Adjective leaders in online advertising, worked closely together during the redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re of Yahoo!'s search marketing platform to help ensure that the interface and functionality reflected the input of DoubleClick's application expertise and Performics' advertisers. Yahoo!'s new platform, known by its code name, "Project Panama," includes advanced features that enable advertisers to connect with consumers more effectively. DoubleClick's DART Search application which powers the full-service Performics search offering and is also offered as a self-service solution, was upgraded to provide new features including ad testing, geo-targeting, and enhanced bid management and forecasting. In fact, DoubleClick was the first outside company to book a keyword in the redesigned system. DoubleClick leveraged Performics' long-standing relationship with Yahoo! to gain early access to Yahoo!'s test environment and provide feedback, to the benefit of both platforms. "Yahoo! has long been a valued search marketing partner, and based on our work over the last year, it is clear that their new search marketing platform is built with advertisers and consumers in mind. The features and functionality around campaign management, keyword tracking and reporting will enable Performics' and DoubleClick's clients to achieve better results from their search marketing initiatives," said Stuart Larkins, vice president of search, Performics. "We're looking forward to taking full advantage of Yahoo!'s new capabilities via the DART Search technology platform and are confident they will help us deliver even more value to our clients and the searching public." "Performics and DoubleClick have been exceptional partners to Yahoo! throughout the preparation for the launch of our new search marketing platform," said Ron Belanger, vice president of agency development, Yahoo! Search Marketing. "They understand search advertisers' needs and consumer engagement, which made their counsel in the refinement of the new platform extremely valuable." About Performics Performics is the performance marketing division of DoubleClick, which provides technology and services that empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems marketers, agencies and Web publishers to work together successfully and profit from their digital marketing investments. Our focus on innovation, reliability and insight enables clients to improve productivity and results. Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company's DART and Performics divisions power the online advertising marketplace. Tomorrow, we will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains 21 offices around the world to serve its more than 1500 clients. Performics is a division of DoubleClick |
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