Perfetti Van Melle to Launch Airheads Bubble Gum, the Bubble Gum That Thinks it's Cotton Candy!Business Editors ERLANGER, Ky.--(BUSINESS WIRE)--May 6, 2003 Perfetti Van Melle Perfetti Van Melle is an European global manufacturer of confectionery and gum. It was formed by the 2001 merger of Perfetti of Italy with Van Melle of the Netherlands, having its corporate headquarters in Lainate, Italy and in Breda, Netherlands. USA Inc., maker of popular Airheads(R) candy bars and Mentos This article is about the mint and fruit-flavored candy. For the Jamaican musical style, see Mento. Mentos is a popular brand of mints sold in many markets across the world by the Perfetti Van Melle Corporation. mints, is in the process of launching one of the most unique bubble gum products to enter the market in years. The new item, marketed under the Airheads brand name, begins as cotton candy in appearance, flavor and texture. But according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Perfetti Van Melle's vice president of marketing, Bob Howard The name Bob Howard can refer to:
"We created the consistency and look of cotton candy through a proprietary manufacturing process," Howard said, "but after chewing chewing or mastication Up-and-down and side-to-side movements of the lower jaw, using the teeth to grind food for easier swallowing. During chewing, the tongue shapes food into a lump and saliva lubricates it for swallowing. begins, a surprise happens." That surprise -- "cotton candy" suddenly becoming bubble gum -- carries a huge appeal for children, Howard says. "Unexpected turns are always thrilling to kids, and this transformation is no exception. It gives the product an interactive appeal for children that is undeniable and absolutely unique." Airheads Cotton Candy Bubble Gum, the first new product launch in the U.S. since the Italian sugar confectionary company Perfetti S.p.A. merged with Dutch-based Van Melle in 2001, is slated for distribution early this summer. The product will be available in .39 oz packs, in 54-counter toppers, 72-count powerwings and 144-count floor displays. Retail price for Cotton Candy Bubble Gum is expected to be between 59 cents and 69 cents. "For years Airheads has helped kids fulfill ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. a basic need for fun and fantasy," Howard explained. "This new product continues on that same path of making the 'ordinary into extraordinary' by changing cotton candy into bubble gum." Airheads candy is manufactured in Erlanger, Kentucky Erlanger is a city in Kenton County, Kentucky, United States. The population was 16,676 at the 2000 census. Geography Erlanger is located at (39.013511, -84.594042)GR1. by Perfetti Van Melle USA Inc., and is one of the nation's top three candies in the non-chocolate segment sold at the front-end checkout. Perfetti Van Melle was formed in 2001, through the merger of Perfetti S.p.A., based in Italy, and the Dutch company, Van Melle. Today, the privately owned global company is the world's sixth largest sugar confectionary group. For more information, visit www.airheads.com NOTE TO EDITORS: Digital photos of Airheads Cotton Candy Bubble Gum displays and packaging are available, as are product samples for members of the news media. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion