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Percussion Software and Active Data Exchange Partner to Offer Optimum Digital Information Network.


Business/Technology Editors

STONEHAM, Mass.--(BUSINESS WIRE)--Dec. 4, 2000

Collaborative Offering Will Enable Well-Managed Delivery of Asset

Distribution Network

Percussion(R) Software, the leader and innovator in next-generation, native XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 content management solutions, and Active Data Exchange(R), a provider of content distribution software, today announced a partnership that will allow their customers to be the first to truly manage content in real time on the Internet. The combination of Active Data Exchange's Active Data Syndicator(TM) and Percussion's Rhythmyx Content Manager(TM) will enable companies to integrate content from disparate data sources and effectively manage and publish the content for various audiences in real time.

"The Rhythmyx Content Manager's XML-based architecture lets companies build a comprehensive content management solution by integrating other key content technologies from vendors like Active Data Exchange. The Active Data Syndicator will allow our customers to implement a sophisticated asset distribution solution," said Barry Reynolds, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Percussion. "As the Internet grows, businesses will increase the amount of content they have and where they want that content displayed. An open, standards-based framework is essential to a company maintaining a unique and valuable presence on the Web. The combination of Rhythmyx Content Manager and Active Data Exchange provides a well-managed content network that leaves control of the content assets where it belongs - with the content owners."

Active Data is the first true vendor-neutral platform for taking content from multiple locations and in a variety of data formats and networking and assimilating it in a Web environment. The company answers the challenges faced by today's corporations to enhance business relationships, to give users targeted, real-time access to dynamic information regardless of format or physical location, and to improve the efficiency of business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets .

Active Data Syndicator uses a unique process called Active Data Exchange(TM) Protocol to allow real time access of digital files to different corporate information networks from a host database. This advanced syndication protocol See syndication format.  enables any authenticated URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 address (of the subscriber) to request information from a host server for the retrieval of information to that subscriber. The technology takes advantage of distributed processing The first term used to describe the distribution of multiple computers throughout an organization in contrast to a centralized system. It started with the first minicomputers. Today, distributed processing is called "distributed computing." See also client/server.  at the browser level and integrates seamlessly with Percussion's Rhythmyx Content Manager to provide an advanced end-to-end content delivery solution.

"Our partnership with Percussion provides the most efficient method of digital information delivery to companies that want to reduce information distribution costs distribution costs distribute nplVertriebskosten pl  and improve the delivery of targeted mission-critical data. The ability to broadcast any kind of digital data to Web sites and wireless devices is the next wave of efficient use of the Internet," noted Susan Yee, CEO of Active Data Exchange. "We have participated with Percussion on a variety of projects and see this as solidification of our current relationship and the future of business-to-business information management."

Both Rhythmyx and Active Data Exchange support an open, flexible architecture. Rhythmyx utilizes XML and XSL (eXtensible Stylesheet Language) A standard from the W3C for describing a style sheet for XML documents. It is the XML counterpart to the Cascading Style Sheets (CSS) in HTML and is compatible with CSS2.  as enabling technologies, complementing Active Data Syndicator. The integrated solution leverages next-generation XML, XSL and Java technologies to provide companies with the means to more effectively develop, manage and deploy Web sites, enabling information flow from any content source to any audience. Rhythmyx and Active Data Syndicator offer the combination of real-time aggregation and syndication of content from any data source to any Web site or connected device (browser, mobile phone or PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). ) with on-demand content acquisition and transformation to the target device. This ensures that the information comes from the source location and that the referring URL is authorized to display the data.

About Percussion Software

Percussion(R) Software (www.percussion.com) offers the most cost-effective solution for Web content management for fast-paced businesses with mission-critical Web sites. The Company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Rhythmyx Content Manager(TM), adopts a superior, standards-based architecture that enables the integration of critical e-commerce components to build a "best of breed" solution that is easy to use and maintain. Rhythmyx Content Manager received Spring Internet World 2000's "Best of Show" award for "Best Web Application Development Software."

Founded in 1994, Percussion Software is headquartered in Stoneham, Mass., with an office in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif., and European headquarters in London, England. Percussion Software is a Lotus Premier Business Partner, a Microsoft Certified Solution Provider, and has development partnerships with SAP, Oracle, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Sybase, and Informix. For the second consecutive year, Deloitte & Touche has recognized Percussion Software as one of the fastest growing high-tech companies in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. . In addition, the Boston bureau of internet.com, a news and information resource for Internet professionals, ranked Percussion Software second on its "20 for 2000" list, identifying the greater Boston Greater Boston is the area of the Commonwealth of Massachusetts surrounding the city of Boston, Massachusetts. While Metro Boston tends to be the "Inner Core" surrounding the City of Boston, Greater Boston overlaps the North and South Shores, as well as the MetroWest region.  area's 20 most promising, privately-held start-ups.

About Active Data Exchange

Active Data Exchange is a leader in syndication software solutions that empower companies to get the right content to the right place at the right time. Active Data Exchange helps create highly effective information delivery chains with partners, customers, vendors, distributors, investors, and other target groups and affects commerce with communications tools better than existing email technologies. The company is active in several industry standards committees including the Information Content Exchange Authoring Group and the W3C XML W3C XML World Wide Web Consortium Extensible Markup Language  Protocol Standards Committee. Clients include Crown, Cork and Seal, RealTime Media, MainStreet Networks, Turner Construction, Penn Mutual Life Insurance, and Lehigh University.

Notes to Editors: Percussion is a registered trademark and Rhythmyx is a trademark of Percussion Software, Inc. Active Data Syndicator is a trademark of Active Data Exchange, Inc.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 4, 2000
Words:896
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