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Percussion Collaborates With Partners to Showcase Complete XML Content Delivery Application At XML 2000; Partners to Integrate Products in Demonstration of End-to-End XML Solution.


Business/Technology Editors

XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 DevCon Fall 2000

STONEHAM, Mass.--(BUSINESS WIRE)--Nov. 27, 2000

Percussion(R) Software today announced it is integrating Rhythmyx(TM), its native XML content management system, with products from Active Data Exchange, Kinecta, and MobileQ to demonstrate a complete XML-based content creation and delivery solution at XML 2000. The demonstration will display the enabling capabilities of XML, including effortless content creation and smooth integration of products. The solution, combining Rhythmyx with Active Data Syndicator(TM), the Kinecta Interact(TM) syndication platform, and MobileQ's XMLEdge(TM) mobile application developer, will be exhibited at Percussion's booth, #316, at XML 2000, December 5 - 7, 2000, in Washington, DC.

"By joining with Active Data Exchange, Kinecta and MobileQ to integrate our complementary products, we are showcasing an XML solution for end-to-end content delivery that no other single company can provide," said Debra Murphy, director of business development, Percussion Software. "XML enables users to easily integrate and move content with only limited knowledge of the technology. You don't need to spend time learning XML before using it - you can start gaining benefits from it immediately."

The collaboration of the four companies creates a system that can take the user from content creation and management to automated publishing and delivery. Benefits to customers include a complete end-to-end solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 that integrates "best of breed" technology without the normal integration issues arising from solutions that use proprietary technologies. Using XML, customers can be assured that their solution will work and be extensible in terms of integration with their current environment and other vendor solutions such as globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
, personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. , and content delivery networks. XML also creates a solution that is future-proof to new Internet See Web 2.0 and Internet2.  technologies and devices. Content delivery can be accomplished through a browser, Web site or hand-held device.

"We are thrilled with the opportunity to seamlessly integrate our syndication technologies with Percussion's foundation of advanced XML content management, as well as Kinecta, and MobileQ," said Susan C. Yee, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Active Data Exchange. "This virtual technology team accelerates the evolution of efficient information delivery using the Internet, and will serve as the catalyst to the next wave of infrastructure development for business-to-business communication. Companies taking advantage of our `best of class' combination will see immediate benefits in timely and targeted information."

"We're encouraged to see growing momentum for XML and related standards such as ICE [Information and Content Exchange], which are having a tremendous impact on the efficiency of online B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 communications," said David Burke

For other people named David Burke, see David Burke (disambiguation).
David Burke (born May 251934 in Liverpool) is an English actor, known for playing Watson in Granada Television's 1980s Sherlock Holmes series
, vice president of marketing for Kinecta. "The ability to automatically deliver content through Kinecta's syndication solution perfectly complements the power of the Percussion content management system, enabling companies to extend their reach and increase revenues through syndication of content to partners, suppliers, customers and employees."

"Our alliance with Percussion Software complements XMLEdge, our enterprise server software solution, giving customers the ability to streamline the process of managing content for mobile devices," said Vish Canaran, CEO of MobileQ, Inc. "Because the technologies are based on the XML open standard, we were able to easily integrate with Percussion Software to create an end-to-end solution."

The four companies and products included in the demonstration are as follows:

--Active Data Exchange - Active Data Syndicator provides open content aggregation, advanced syndication offer and subscriber management, and Active Data Exchange syndication technologies for subscriber setup with no need for client-installed software. This software empowers companies to manage and monitor instantaneous movement of private and public content on to multiple targeted Web sites and wireless devices.

--Kinecta - Kinecta Interact is a leading content syndication platform that facilitates the distribution of digital content, allowing companies to exploit new opportunities in information-based business. Based on the ICE protocol, an XML-based communication standard, Kinecta Interact enables content providers to maintain control over the distribution and use of their digital assets, while simplifying and streamlining the receipt and deployment of those digital assets for content subscribers.

--MobileQ - XMLEdge enables companies to deliver business applications to any device, including PDAs, two-way pagers and mobile phones, in a manner that is consistent, easy to manipulate, and optimized for the features and functionality of each device. XMLEdge utilizes XML as an enabling technology to separate data from display in order to integrate backend systems and applications into an easy to use browser interface on the handheld device, including messaging, personal information management, and customer relationship management. With XMLEdge, companies can eliminate the need to develop individual applications for each competing technology standard, while enabling users to work on the device that is most comfortable and intuitive for them.

--Percussion - The Rhythmyx Content Manager, a next-generation content management system, is designed with a native XML architecture that delivers a flexible, easy-to-use system based on pure open standards Specifications for hardware and software that are developed by a standards organization or a consortium involved in supporting a standard. Available to the public for developing compliant products, open standards imply "open systems;" that an existing component in a system can be replaced . Rhythmyx completely automates content publishing - from information owners to company Web sites - eliminating unnecessary costs and time associated with funneling content creation through the technical Web staff and converting documents and corporate data.

About Percussion

Percussion(R) Software (www.percussion.com) offers the most cost-effective solution for Web content management for fast-paced businesses with mission-critical Web sites. The Company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , Rhythmyx Content Manager(TM), adopts a superior, standards-based architecture that enables the integration of critical e-commerce components to build a "best of breed" solution that is easy to use and maintain. Rhythmyx Content Manager received Spring Internet World 2000's "Best of Show" award for "Best Web Application Development Software."

Founded in 1994, Percussion Software is headquartered in Stoneham, Mass., with an office in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Calif., and European headquarters in London, England. Percussion Software is a Lotus Premier Business Partner, a Microsoft Certified Solution Provider and has development partnerships with SAP, Oracle, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Sybase and Informix. For the second consecutive year, Deloitte & Touche has recognized Percussion Software as one of the fastest growing high-tech companies in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. . In addition, the Boston bureau of internet.com, a news and information resource for Internet professionals, ranked Percussion Software second on its "20 for 2000" list identifying the greater Boston Greater Boston is the area of the Commonwealth of Massachusetts surrounding the city of Boston, Massachusetts. While Metro Boston tends to be the "Inner Core" surrounding the City of Boston, Greater Boston overlaps the North and South Shores, as well as the MetroWest region.  area's 20 most promising, privately held start-ups.

About Active Data Exchange

Founded in December 1999, Active Data Exchange is the syndication solutions provider that empowers companies to get the right content to the right place at the right time. Through Web-enabled, instantaneous content distribution technology, Active Data Exchange empowers companies to manage their own syndication networks by providing Web-enabled content distribution solutions for businesses to manage and monitor instantaneous movement of private and public content among multiple Web sites. Active Data Exchange helps create highly effective information delivery chains with partners, customers, vendors, distributors, investors, and other target groups and will affect commerce with communications tools better than existing email technologies. Clients include Crown, Cork and Seal, MainStreet Networks, Turner Construction Turner Construction Company is one of the largest construction management companies in the United States with a construction volume of $8.5 billion in 2006. According to Engineering News-Record , Penn Mutual Penn Mutual traces its beginning to 1847 when it became the seventh mutual life insurance company chartered in the United States. At the time of its organization there was a general distrust of stockholder-owned corporations so it was established as a mutual owned by its  Life Insurance, and Lehigh University Lehigh University, at Bethlehem, Pa.; coeducational; chartered and opened 1866 by Asa Packer. It has undergraduate colleges of arts and science, business and economics, and engineering and applied science, as well as several graduate programs. .

About Kinecta

Kinecta(TM)Corporation is the leading provider of content syndication and aggregation solutions. The company's core technology, Kinecta Interact, provides a robust, scalable infrastructure for the distribution and receipt of digital content. Privately held Kinecta is based in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
. Some current customers include Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , FT.com, Media Metrix (Nasdaq: MMXI MMXI Media Metrix ), Motorola(R)(NYSE NYSE

See: New York Stock Exchange
: MOT), Redherring.com and Reuters(R)(Nasdaq: RTRSY).

To learn more about how Kinecta can help your business generate new revenues and increase productivity through automated content distribution and delivery, visit the Web site at http://www.kinecta.com.

About MobileQ

MobileQ, Inc. provides server software and solutions that enable companies to deliver information to their mobile employees and customers quickly and securely, leveraging the emerging industry standard for Internet communication, XML. MobileQ's flagship product, XMLEdge(TM), fits into any existing enterprise technology architecture, enabling companies to extend the reach of their applications by delivering personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 information to any mobile device. MobileQ provides these solutions directly to companies, as well as through strategic partnerships with select systems integrators, application service providers and network service providers. MobileQ is headquartered in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 with an office in Toronto. Investors include Pequot Capital Management, Clarity Capital, Bell Mobility and Samsung.

Notes to editors: Percussion is a registered trademark and Rhythmyx is a trademark of Percussion Software, Inc. MobileQ and XMLEdge are trademarks of MobileQ, Inc. Kinecta and Kinecta Interact are trademarks of Kinecta Corporation.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 27, 2000
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