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Percepta Launches Life Science Dashboard(TM) Market Research Reports for Purification, Amplification & Transfection.


New Market Research Reports Reveal Key Indicators in Molecular Biology molecular biology, scientific study of the molecular basis of life processes, including cellular respiration, excretion, and reproduction. The term molecular biology was coined in 1938 by Warren Weaver, then director of the natural sciences program at the Rockefeller  Reagent Markets

CARLSBAD, Calif. -- Percepta Associates (http://www.perceptaassociates.com/index.shtml), a market research and strategic consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 focused on serving molecular biology and cell biology companies, announced today the launch of its Life Science Dashboards[TM] (http://www.perceptaassociates.com/publications/life_science_ dashboard.shtml) series of segment-specific market research reports.

The Life Science Dashboards[TM] are readily accessible sources of current, segment-specific, market research. Designed and implemented by industry veterans, each dashboard provides key life science market indicators compiled from the survey responses of hundreds of qualified decision-makers and researchers actively using molecular biology and cell culture products.

Unlike other market research reports, Percepta's dashboards feature an at a glance format that provides rapid access to actionable key market indicators in an easy to understand framework, including:

* Market size

* Market share

* Market growth and reaction throughput rates

* Customer satisfaction

* Propensity to switch

* Competitive intensity

* Perceived pricing

* Top suppliers

* Technique usage frequency

* Fastest growing techniques

* Primary and secondary downstream applications

"We recognize that professionals in bioscience tools companies need timely, relevant and practical market research as a fact-based foundation for decision making," said Mike Klein, Principal of Percepta. "That's hard to find in this industry, so we developed these life science indicator dashboards."

The Nucleic Acid nucleic acid, any of a group of organic substances found in the chromosomes of living cells and viruses that play a central role in the storage and replication of hereditary information and in the expression of this information through protein synthesis.  Purification Dashboard (http://www.perceptaassociates.com/publications/nucleic_acid_p_ overview.shtml) reveals that Qiagen (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:QGEN), Invitrogen (NASDAQ:IVGN), Promega and Ambion (NASDAQ:ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother.


(Application Binary Interface) A specification for a specific hardware platform combined with the operating system.
) each hold strong segment-specific positions in this market. Embryonic segments, such as microRNA purification, show the greatest growth potential in coming years.

The Nucleic Acid Amplification Dashboard (http://www.perceptaassociates.com/publications/nucleic_acid_a_ overview.shtml) reveals that top suppliers for PCR PCR polymerase chain reaction.

PCR
abbr.
polymerase chain reaction


Polymerase chain reaction (PCR) 
 and RNA RNA: see nucleic acid.
RNA
 in full ribonucleic acid

One of the two main types of nucleic acid (the other being DNA), which functions in cellular protein synthesis in all living cells and replaces DNA as the carrier of genetic
 amplification segments such as Applied Biosystems (NASDAQ:ABI), Invitrogen (NASDAQ:IVGN), Promega and Stratagene (NASDAQ:STGN) face competitive pressure from Qiagen (NASDAQ:QGEN), New England Biolabs New England Biolabs (NEB) produces and supplies reagents for the life science industry. NEB offers a large selection of recombinant and native enzymes for genomic research. It also offers products in the areas related to proteomics and drug discovery.  and others.

The Transfection transĀ·fecĀ·tion
n.
Infection of a bacterium or cell with DNA or RNA isolated from a bacteriophage or from an animal or a plant virus, resulting in replication of the complete virus.
 Dashboard (http://www.perceptaassociates.com/publications/transfection_ overview.shtml) reveals that Invitrogen (NASDAQ:IVGN), Bio-Rad (AMEX AMEX

See: American Stock Exchange
:BIO), Roche (VTX VTX Videotex
VTX Virginia Tech X-Ray Crystallography Laboratory
VTX Voice Transmit Mode
VTX Video Text
:ROG ROG Roger
ROG Rouge (Everquest)
ROG Republic of Gamers
ROG Royal Observatory Greenwich (UK)
ROG Reactive Organic Gas
ROG Receipt Of Goods
ROG Rise Off Ground
.VX), Qiagen (NASDAQ:QGEN) and Sigma (NASDAQ:SIAL) are the market leaders. Customer interest in switching suppliers is relatively high, particularly for lipid-based transfection reagents.

Additional dashboards to be launched in the first series include:

* Cell Culture (http://www.perceptaassociates.com/publications/cell_ overview.shtml)

* Gene Silencing (http://www.perceptaassociates.com/publications/gene_ silencing_overview.shtml)

* Gene Expression Profiling (http://www.perceptaassociates.com/publications/gene_ expression_overview.shtml)

Percepta launched this initial series of molecular biology and cell culture dashboard-based market research reports to take a snapshot of the current market landscape, with the future goal of regular market sampling to give dashboard readers a comprehensive, relevant and dynamic view on how the market is adapting to new products, new competitors and new sales and marketing strategies.

Click here to view market research sample data and questionnaires (http://www.perceptaassociates.com/publications/nucleic_acid_a_ overview.shtml).

About Percepta (http://www.perceptaassociates.com/index.shtml)

Founded in 2005 in Carlsbad, Percepta Associates serves an impressive and rapidly growing roster of bioscience clients across North America and Europe. Percepta is a specialized consultancy providing expert market research, strategic business planning, portfolio management, product and corporate branding and marketing communications services. Unlike other consultants, Percepta's seasoned associates have a proven track record of leadership in life science supply companies. For more information visit www.perceptaassociates.com.

(Due to their lengths, some of the URLs in this press release may need to be copied/pasted into your Internet browser's address field. Remove the extra spaces if any exist.)

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Publication:Business Wire
Date:Feb 16, 2007
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