PeopleSoft Named Among the Top Challengers in METAspectrum Report for Enterprise Marketing Portfolio Management; PeopleSoft Acknowledged for CRM Vision, Reputation, and Execution.Business Editors/High-Tech Writers PLEASANTON, Calif.--(BUSINESS WIRE)--Dec. 16, 2003 PeopleSoft, Inc. (Nasdaq:PSFT PSFT PeopleSoft (stock symbol) PSFT Progressive Saturation Fourier Transform PSFT Prosoft-Technology, Inc ) today announced that it is ranked as a market challenger in META Group's recently released METAspectrum(SM) for Enterprise Marketing Portfolio Management. META Group (Nasdaq:METG METG Military Effects Test Group ) is a leading research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a that focuses on information technology and business transformation strategies. PeopleSoft, recognized for both market presence and market performance, is positioned as a top challenger in the METAspectrum evaluation. META acknowledges PeopleSoft's leadership in the areas of vision and strategy, awareness and reputation, and the company's ability to demonstrate solution-set value. (Source: META Group, Inc., METAspectrum Enterprise Marketing Portfolio Management, 12/11/03). "Companies today are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. marketing solutions that serve the entire customer lifecycle," said Elizabeth Roche, vice president, Technology Research Services at META Group. "In addition, companies want solutions that integrate well with the rest of the CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. technology stack A Technology stack refers to the layers of components or services that are used to provide a software solution or application. Traditional examples include the OSI seven layer model, the TCP/IP model and the W3C technology stack. . CRM vendors that address these areas are well positioned to thrive in the post-modern marketing era." "PeopleSoft's comprehensive marketing suite addresses the entire marketing process from planning to multi-channel execution to real-time analysis," said Joe Davis, vice president and general manager, PeopleSoft CRM. "We can also leverage our flexible integration technology to link disparate applications -- an essential requirement for successful enterprise marketing management. It is these unique capabilities that enable organizations to cultivate and manage the most profitable customer relationships." The new METAspectrum evaluation provides an objective assessment of the enterprise marketing portfolio management (EMM (Expanded Memory Manager) Starting with 386-based PCs, an EMM is software that converts extended memory (beyond one megabyte) into EMS memory, the first technique used to increase memory in the PC. ) market, which comprises the processes involved in planning, executing, monitoring, and managing an organization's marketing efforts. Three key EMM functional domains must be considered when assessing EMM marketing technologies: marketing operations management Marketing Operations Management (MOM) is a vision of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis. (processes that automate the workflow, resources, and analytics of the marketing department); campaign management (processes that enable the right offer to be made to the right customer at the right time); and lead management (processes for qualifying leads and converting them into opportunities). EMM is a component of the CRM technology ecosystem, with a footprint in operational, analytical, and collaborative CRM Providing people-based customer support. It is an umbrella term for all the interactive options for serving customers, including regular phone support, Web-based text chat and voice chat, application sharing, desktop sharing (remote control), file transfer and collaborative browsing. . "We developed METAspectrum to enable IT professionals to quickly evaluate vendors based on their ability to deliver on the presence and performance criteria that matter most in a given market," said Elizabeth Roche, META Group. "The EMM market will continue evolving to support the customer as the CRM design point. A well-constructed and channel-integrated EMM suite will reduce the risk of customer attrition Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. . At the same time, it will increase flexibility to respond to the nascent nascent /nas·cent/ (nas´ent) (na´sent) 1. being born; just coming into existence. 2. just liberated from a chemical combination, and hence more reactive because uncombined. strategy of providing segment-specific CRM treatments based on the segment's value proposition to the organization." About PeopleSoft CRM PeopleSoft offers a comprehensive suite of CRM applications that are fast to implement, easy to use and drive smart business processes. The award-winning CRM suite helps companies address rising customer expectations, expand globally while cutting costs, and improve business processes through leading-edge analytics. For more information go to: http://www.peoplesoft.com/corp/en/products/line/crm/index.jsp. About METAspectrum METAspectrum(SM) evaluations from META Group (Nasdaq:METG) provide IT professionals with a view into critical market success factors and vendor positioning. METAspectrum delivers comprehensive evaluations of both technology markets and vendor product offerings. There are multiple market evaluations planned for release in 2003 and beyond. METAspectrum evaluations are updated quarterly, biannually bi·an·nu·al adj. 1. Happening twice each year; semiannual. 2. Occurring every two years; biennial. bi·an , or annually, depending on the characteristics of individual markets. To view completed market evaluations, or learn more about the METAspectrum methodology, visit www.metagroup.com/metaspectrum. METAspectrum(SM) market evaluations and results are the sole property of META Group, Inc. and are Copyright (C) 2003 META Group, Inc. All rights reserved. Permission to use the results requires prior written approval from META Group, and should not be deemed an endorsement of any company or product. About PeopleSoft PeopleSoft (Nasdaq:PSFT) is the world's second largest provider of enterprise application software with 12,000 customers in more than 25 industries and 150 countries. For more information, visit us at www.peoplesoft.com. PeopleSoft and the PeopleSoft logo are registered trademarks. All other company and product names may be trademarks of their respective owners. |
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