People.

Direct marketing authority and educator Henry Reed "Pete" Hoke Jr. (1920-1998) will be inducted into the The DMA Hall of Fame at the DMA's Annual Conference & Exhibition on October 30, 2001.

In 1951, Pete Hoke took over Hoke Communications, publisher of 1931-founded The Reporter of Direct Mail Advertising, from his father, Henry Reed Hoke Sr. In 1968 he changed the magazine's name to Direct Marketing. He launched Friday Report newsletter in 1951 and he developed Fund Raising Management magazine (1969) and the FRM Weekly newsletter (1977), both for the non-profit community.

He also established audiocassette and video divisions for the family business.

In honor of his father, who was inducted into The DMA Hall of Fame in 1978, Pete established the Henry Hoke ECHO Award in 1953 to honor "the most courageous solution to a difficult sales problem."

Pete Hoke was also an active supporter of the Direct Marketing Educational Foundation, Direct Marketing Day In New York's Educational Foundation, and The DMA Echo Awards.

Joining Hoke in the Hall of Fame this October is copywriter and direct mail innovator William North Jayme (see article this issue, p. 1).

Hoke Communications is now headed by Henry Reed "Hank" Hoke.