Penton media launches web site, e-letter & magazine for marketing pros.Penton Penton was a brand of off-road use motorcycle introduced in 1968 by John Penton, a noted enduro rider on the dirt bike competition circuit. The first Penton motorcycles were modified small bore European bikes based on the Austrian KTM, with a Sachs engine, but with improved Custom Media (PCM (1) See phase change memory. (2) (Plug Compatible Manufacturer) An organization that makes a computer or electronic device that is compatible with an existing machine. ; Cleveland Cleveland, former county, England Cleveland, former county, NE England, created under the Local Government Act of 1972 (effective 1974). It was composed of the county boroughs of Hartlepool and Teeside and parts of the former counties of Durham and , OH) has launched three new information products for marketing professionals, including B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business MarketingTrends magazine, the B2BMarketingTrends.com web site and the electronic newsletter, B2B MarketingOne. B2B MarketingTrends will be published quarterly and distributed on a controlled basis to 5000 marketing executives. The electronic newsletter will be published monthly and is available via free registration. All three products will include information and tools designed to help marketers stay current with b2b marketing trends and carry "how-to" articles, white papers, case studies and "marketing solutions." Topics covered include custom publishing, targeted communications, sales, customer retention, brand management and emerging technologies. PCM director Joe Pulizzi said "the goal is to eduate our clients and prospects about making better decisions using targeted marketing strategies. Custom publishing is growing rapidly, and there is a thirst thirst, sensation indicating the body's need for water. Dry or salty food and dry, dusty air may induce such a sensation by depleting moisture in the mucous membranes of the mouth and throat. from marketers to gather information on best practices. We believe our new initiatives will help." |
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