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Penton launches health/nutrition industry title; closes "EE Product News".


Penton Media Penton Media, Inc. (OTC: PTON.OB), founded in 1892, is a diversified business-to-business media company. Penton Media is a mass media corporation that publishes and produces over 40 magazines, 80 trade shows, and 47 web sites.  (Cleveland Cleveland, former county, England
Cleveland, former county, NE England, created under the Local Government Act of 1972 (effective 1974). It was composed of the county boroughs of Hartlepool and Teeside and parts of the former counties of Durham and
, OH) unit New Hope Natural Media (Boulder Boulder, city, United States
Boulder, city (1990 pop. 83,312), seat of Boulder co., N central Colo.; inc. 1871. A Rocky Mountain resort and a suburb of Denver, it is the seat of the Univ. of Colorado (1876).
, CO) will begin the publication of "Functional Ingredients" magazine with an issue in September September: see month. . It will be published 11 times a year with an initial controlled circulation of 12,500 manufacturers of food and beverages F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods. , supplements and natural personal care products, ingredient buyers, R&D personnel, brand managers and formulators.

Penton Penton was a brand of off-road use motorcycle introduced in 1968 by John Penton, a noted enduro rider on the dirt bike competition circuit. The first Penton motorcycles were modified small bore European bikes based on the Austrian KTM, with a Sachs engine, but with improved  described the new magazine as a new resource for the global health and nutrition industry, "focused on delivery of strategic, innovative and scientific news and information related to functional ingredients and their applications" It will replace New Hope's monthly magazine "Functional Foods & Nutracenticals."

Penton said the publication will carry information, analysis and commentary on developments and events affecting the industry. Data will be presented to "assist readers in making informed business decisions" and content will feature articles on current issues from industry professionals, marketers, brand managers and formulators.

New Hope editorial director Peter Sofroniou said the name of the new magazine "highlights our core focus, the world of ingredients. We'll be providing everything the reader needs to know about ingredients, from sourcing and supply issues, to scientific research and regulatory concerns, to formulating, branding and marketing the finished product." New Hope also publishes "Natural Foods Merchandisers and "Nutrition Business Journal."

In related news, Penton will cease publication of "EE Product News" with the July issue. The monthly print tabloid tab·loid  
n.
A newspaper of small format giving the news in condensed form, usually with illustrated, often sensational material.

adj.
1. In summary form; condensed.

2. Lurid or sensational.
 was launched in 1941 and has a controlled circulation of almost 97,000 engineers and management involved in the design development and engineering of electronic prototype electronic systems, products and devices. Content will be integrated into Penton's "Electronic Design" magazine. Related Penton electronics products include "Power Electronics Technology," "Microwaves & RF," "RF Design," "Auto Electronics" and "Defense Electronics.
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Publication:Business Publisher
Date:Jul 17, 2007
Words:287
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