Penton Media Moves to Texterity's Digital Delivery Solution for IT Magazines.

Business Editors

SOUTHBOROUGH, Mass. & LOVELAND, Colo.--(BUSINESS WIRE)--May 24, 2004

Windows & .NET Magazine, iSeries NEWS, and SQL Server Magazine Now

Using Texterity Published Web Format

Texterity, Inc., today announced that Penton Media is now delivering its three premier information technology magazines using Texterity's Published Web Format. Windows & .NET Magazine, iSeries NEWS, and SQL Server Magazine move this month to Texterity's digital delivery solution. Sample editions are available on the web at http://www.texterity.com.

"We have been using digital delivery for several years, and we have switched to Texterity's solution based on our experience and feedback from our users," said John Bennett, Director of Operations for Penton's IT Media group. "We like Texterity's Published Web Format for its simplicity. There is no requirement for users to install software or plug-ins, and there is no download required to start reading an issue immediately. Our readers demand instant access to information, and Texterity's high-quality, quick response solution fits our needs down the line."

Texterity begins delivering the Penton IT magazines with the June 2004 editions, and all current digital subscribers will have access to the new editions. The new delivery solution includes integrated digital subscriber management, archive issue access, and integrated links to advertisements and Penton Media website content. Full access is available for any reader with a web browser without the need for additional downloads or plug-ins. Readers may also save issues to their local computer for offline reading.

"Penton IT has extensive experience in using electronic delivery for newsletters, web site content, and magazines. We are pleased to have them become a user of Texterity's solution in order to provide a superior solution, increase their circulation, and generally provide a better experience for both readers and advertisers," said Martin Hensel, President of Texterity. "We look forward to working with Penton Media to provide more options to readers and expand the use of Published Web Format within the organization."

The Published Web Format (PWF) solution includes subscriber management, content conversion, hosting, intelligent tracking, and branding for each magazine. PWF provides the following key features and benefits for magazines:

-- Viewable with any web browser without a plug-in or

application. Readers get immediate access to content with a

single click from email or web site. Viewing from Windows,

Macintosh, Linux, and virtually any web browser is supported.

-- A complete magazine viewing experience. Replicates the

experience of the print edition with the same layout, page

numbers and image quality of the magazine, but with the

navigation, linking, and ease-of-use of the web. Full support

for multimedia, cover wraps, bellybands, pop-up cards and

gatefolds is included.

-- Subscriber management. Works with all major fulfillment 

systems and formats. Fully configurable "Last Issue"

notifications, access restrictions, and flexible rules for

archive issue access on a per-subscriber basis.

-- Integrated email delivery and tracking service. Provides email

delivery and tracking, including mails opened, click-through,

"send to a friend", opt-outs, and bounce back breakdowns for

both Text and HTML email.

-- Article and ad tracking. Full reporting on article access, ad

viewing, and third-party linking provides measures of

readership and advertising effectiveness.

About Penton Media Company

Penton Media (www.penton.com) is a diversified business-to-business media company that provides high-quality content and integrated marketing solutions to the following industries: business technology/enterprise IT; aviation; design/engineering; electronics; food/retail; government/compliance; leisure/hospitality; manufacturing; mechanical systems/construction; health/nutrition and natural and organic products; and supply chain. Founded in 1892, Penton produces market-focused magazines, trade shows, conferences and online media, and provides a broad range of custom media and direct marketing solutions for business-to-business customers worldwide.

About Texterity, Inc.

Texterity (www.texterity.com) is a leading provider of electronic publishing services enabling the transformation, delivery, and tracking of magazines, catalogs, corporate documents, and digital libraries. Texterity provides services to customers including Dow Jones & Co., Inc., Penton Media, Summit Publishing, Hearst, CMP, Ziff-Davis Media, IDG, Penguin Putnam, Baker & Taylor, Time Warner, and Microsoft Corporation. Texterity is headquartered in Southborough, Massachusetts, USA.

Texterity and Published Web Format are registered trademarks and/or service marks of Texterity, Inc.