Penton Media Announces its New EDA: Front-to-Back Business Forum for Electronics Industry Executives.Business Editors, Technology Writers HASBROUCK HEIGHTS, N.J.--(BUSINESS WIRE)--Aug. 27, 2001 Business Forum Roundtable and Luncheon, Book Signing, and Business Keynote Address Are Highlights of New Event Penton Media, Inc. (NYSE NYSE See: New York Stock Exchange : PME PME Petites et Moyennes Entreprises PME Professional Military Education PME Pequenas e Médias Empresas (Portugal) PME Petite et Moyenne Entreprise PME Psychology of Mathematics Education PME Pi Mu Epsilon ) today introduced its new EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board. : Front-to-Back Business Forum, for executives in the electronic design automation (EDA) industry. Executives will attend the Forum on Tuesday, Sept. 25, during Penton's new EDA: Front-to-Back conference and exhibition (www.edafronttoback.com). The conference and exhibition will be held Sept. 24 through 26, 2001 at the Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , Convention Center. Scheduled events at the Business Forum include a Business Roundtable Business Roundtable (BRT), an association consisting of the chief executive officers of major U.S. corporations that was founded in 1972 through the merger of the three preexisting business organizations. and luncheon featuring industry executives, market analysts and financial analysts; a book signing of the new EDA: Where Electronics Begins by industry luminary and author Clive "Max" Maxfield; and a keynote address by George Hinckley, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of Mentor Graphics Corporation. "We are very pleased to announce the Business Forum at the first annual EDA: Front-to-Back conference and exhibition," said Cheryl Ajluni, conference chair and editor-in-chief of Wireless Systems Design magazine. "The Forum will offer industry executives a chance to network and share information about critical business issues. It promises to give executives crucial information they need to stay on the top of their game." The Business Forum Roundtable and Luncheon Daya Nadamuni, senior analyst at Gartner Dataquest, will moderate the EDA: Front-to-Back Business Roundtable. Panelists include Jacques Benkoski, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Monterey Design Systems; Ray Bingham, president and CEO of Cadence Design Systems (company) Cadence Design Systems - A company that sells electronic design automation software and services. http://cadence.com/. See also Verilog. ; an executive from LSI LSI: see integrated circuit. (Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI. Logic; Jessica Kourakos, vice president of research at Goldman Sachs; and Ed Ross, president of TSMC TSMC Taiwan Semiconductor Manufacturing Company, Ltd TSMC Taiwan Semiconductor Manufacturing Corporation TSMC Traffic Systems Management Center TSMC Toll Station Management Controller TSMC Transportation Supply Maintenance Command TSMC Technical Services Manager Code North America. Panelists will discuss how the EDA, semiconductor, and intellectual property industries can fuel innovation in this era of change brought about by the Internet, increasing globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation , new business models, and economic uncertainty. EDA: Where Electronics Begins Book Signing Max Maxfield, author of Bebop to the Boolean Boogie Perhaps the best introductory book written on the fundamentals of digital circuits, "Bebop to the Boolean Boogie," Second Edition, by Clive "Max" Maxfield, is must reading if you are getting into the digital electronics field. It is very informative, understandable and downright enjoyable. and Designus Maximus Unleashed, will be signing copies of his newest book, EDA: Where Electronics Begins. This educational text, which explains the basics of EDA, was produced and written by Maxfield and others at TechBites Interactive, with help from the Electronic Design Automation Consortium (EDAC EDAC - error detection and correction ), and several employees of Synopsys. Keynote Address by Mentor Graphics' President and COO, Greg Hinckley Greg Hinckley, president and chief operating officer of Mentor Graphics Corporation, will give the business keynote address at EDA: Front-to-Back. Hinckley will address the importance of investing, both financially and culturally, in the development of technology to power advances in EDA. Among other things, Hinckley will talk about how to encourage innovation, when to take a project to the next level or shut it down, and how to balance the need for profits with longer-term product and market development. Registering for the Business Forum The 2001 EDA: Front-to-Back Business Forum is scheduled to begin at noon on Tuesday, Sept. 25, at the Santa Clara Convention Center. It will be held in conjunction with the EDA: Front-to-Back conference program and exhibits. Lunch is included and the events will conclude at 3:00 p.m. Further details and information on how to register for the EDA: Front-to-Back Business Forum can be found on the official event web site www.edafronttoback.com, or by calling 888.347.9734. The cost for the event, including the Business Roundtable, the keynote address, a copy of the EDA: Where Electronics Begins book, the book signing, networking reception and lunch, is $95. About EDA: Front-to-Back EDA: Front-to-Back is a unique technical conference and software test-drive showcase developed expressly to meet the information needs of electronics designers. The event provides design engineers with an educational, interactive, and hands on forum where they will receive crucial technical information. Conference sessions cover the design process from "front" to "back" including design entry, partitioning, synthesis, functional verification, layout, place-and-route, back-end analysis, and physical verification. To learn more about EDA: Front-to-Back, and to register for the event, visit www.edafronttoback.com. About Penton Media, Inc. Penton Media (NYSE: PME) is a leading, global business-to-business media company that produces market-focused magazines, trade shows and conferences, and web sites. Penton's integrated media portfolio serves the following industries: Internet/broadband; information technology; electronics; natural products; food/retail; manufacturing; design/engineering; supply chain; aviation; government/compliance; mechanical systems/construction; and leisure/hospitality. For more information, visit www.penton.com. |
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