Penton's Design Engineering Brands Join Forces to Launch Engineering TV.First Of Its Kind Online Video Program Featuring Cutting-Edge Engineering In Action CLEVELAND -- Penton Media Penton Media, Inc. (OTC: PTON.OB), founded in 1892, is a diversified business-to-business media company. Penton Media is a mass media corporation that publishes and produces over 40 magazines, 80 trade shows, and 47 web sites. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :PTON) announces the launch of Engineering TV, a new online video program by engineers for engineers. Focused on B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business engineering topics, Engineering TV covers emerging technologies, best practices, new products, the latest developments, behind the scenes footage, and insights into the people at the forefront of design engineering - all delivered in a visual, highly compelling format. Housed at www.EngineeringTV.com, the program features two 5-8 minute episodes per week. Viewers receive notification of new episodes via email or RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. . "We are very excited to offer yet another unique and evolving source for engineers. Engineering TV leverages the large online audiences of our established brands to create a new means of content dissemination through web video technology," said John Petersen John Petersen (born on 22 April 1972) is a retired Faroese football striker who is currently manager of Skála ÍF. Club career A prolific striker, Petersen has won Faroese league winner medals with GÍ Gøta and B36 Tórshavn. , publishing director of Penton's Design Engineering group. Engineering TV is a joint effort by Penton's engineering brands including Machine Design, Electronic Design, Motion Systems Design, EEPN EEPN Esso Exploration and Production Nigeria Ltd. , Microwaves & RF, and Medical Design. The editors of all of these publications use their combined knowledge and expertise to develop the programming featured on Engineering TV. As a result, the topics are highly applicable and resonate with both electronic and mechanical OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and engineering audiences. "Just about every new media and Web 2.0 survey we've seen suggests that video makes online content more compelling and is making the broadest impact within the B2B marketplace today. The time is right for the launch of Engineering TV and for product marketers to take advantage of it. Our premier sponsors, National Instruments National Instruments, or NI (NASDAQ: NATI), is an American company with over 4,000 employees and direct operations in 41 countries founded in 1976 by Dr. James Truchard, Bill Nowlin and Jeff Kodosky. and Analog Devices, Inc., agree and are taking advantage of this innovative opportunity," said Tom Morgan, group director of Penton's Electronics OEM Group. "Engineering TV is the latest product to join Penton's growing portfolio of B2B video products including Lodging Hospitality TV and video channels on both EEPN and Electronic Design. We believe in the power of online video in serving B2B readers and marketers and will have several other significant video launches throughout 2007," adds Eric Shanfelt, senior vice president of eMedia for Penton Media. About Penton Media, Inc. Penton Media (www.penton.com) is a diversified business-to-business media company that provides high-quality content and integrated marketing solutions to over a dozen industries. Founded in 1892, Penton produces market-focused magazines, trade shows, conferences, and online media and provides a broad range of data, custom media, and direct marketing solutions for business-to-business customers worldwide. |
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