Penthera Provides End-to-End Mobile TV Solution at 3GSM Asia 2006.Demonstrates Mobile TV from Environment Provided by Innoxius SINGAPORE -- Penthera Technologies, Inc., a leading software provider for mobile broadcast TV and multimedia, today announced it is collaborating with Innoxius Technologies Pte. Ltd. to demonstrate a commercially-ready, end-to-end, mobile broadcast solution at this week's 3GSM Asia 2006 event in Singapore. The solution provides high quality, multimedia broadcasts to mobile devices and demonstrates live, digital TV sent from the show floor to a variety of mobile devices, including GSM phones with integrated DVB-H See mobile TV and DVB. functionality. "We are very pleased to work with Innoxius to showcase Penthera's revenue-rich mobile broadcast solution set," said Sam Leinhardt, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Penthera Technologies, Inc. "At 3GSM Asia, we are demonstrating the many ways our field-proven, commercially-available software addresses the needs of global manufacturers for world markets." The DVB-H mobile broadcast demonstration is built on Penthera's end-to-end, standards-based, mobile broadcast software suite, Innoxius' mobile broadcast head-end and transmission solution, and a variety of multi-vendor mobile devices. Commercial readiness is shown through functions and situations required in a live broadcast network. For instance, to demonstrate that changes to the broadcast stream can be made without modification to the mobile devices, live additions and deletions to the transmission line-up are made with devices automatically registering the changes and providing users access to the new programs. The mobile clients are also demonstrating a fully functional electronic service guide (ESG ESG Enterprise Strategy Group (Veritas) ESG Emergency Shelter Grant (Florida, USA) ESG Expeditionary Strike Group ESG Electronic Service Guide (used in DVB) ) that automatically updates changes as well. These demonstrations are in stark contrast to others at the event that provide a reception of a single, static, pre-programmed channel, with no ESG or automated updates. At the head-end, Innoxius Technologies, a mobile television equipments vendor, has integrated Penthera's Broadcast Services Platform, a DVB-IPDC-compliant control and services solution that enables unique services such as mediacasting, interactivity, targeted advertising, and usage tracking. These services provide broadcasters and mobile operators significant transaction-based revenue opportunities which drive up average revenue per user. "Innoxius is excited about the cooperation with Penthera that enables an end-to-end mobile television solution," stated Edmund Yong, CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. of Innoxius Technologies. "Innoxius Technologies, with Penthera's Broadcast Services Platform, completes the mobile television transmission requirements and enables network operators a fast time-to-market infrastructure that is ready for commercial deployment today." On the mobile clients, Penthera has integrated their industry-leading mobile client application, Penthera Viewer. Penthera Viewer enables mobile devices such as mobile phones, PDAs, laptops and other mobile devices to receive DVB-H and DAB-IP-based TV, radio and media transmissions. It also provides end users with a Virtual Set Top Box[TM] on their device - a familiar paradigm easily understood by anyone with home digital cable, terrestrial or satellite services. As a multi-platform, mobile broadcast client solution that supports multiple operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. and broadcast bearer technologies, Penthera Viewer provides manufacturers with a field-proven design that increases their addressable Reachable. When something is addressable, it can be identified and manipulated independently of its surroundings. For example, screen pixels and RAM memory are addressable. Each of the screen's picture elements can be individually turned on and off, and each of the memory's bytes can be market from a single design, reduces their time to market, and reduces their development risk and costs. About Penthera (www.penthera.com) Penthera is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. providing a complete software solution for mobile broadcast services. Penthera's solution set includes a carrier-class, broadcast head-end services platform, along with middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a and application-level software for handheld devices. Founded in 2005, Penthera is based in Pittsburgh, Pennsylvania “Pittsburgh” redirects here. For the region, see Pittsburgh Metropolitan Area. Pittsburgh (pronounced IPA: /ˈpɪtsbɚg/) is the second largest city in the Commonwealth of Pennsylvania. , USA. About Innoxius Technologies (www.innoxius.com) Innoxius Technologies Pte. Ltd. offers DVB-H basestations, indoor mini basestations and mobile television receiver dongles in various form factors. Solutions include all in one broadcast solution in a single chassis which includes Live Media Encoding See encode. , IPE IPE - Integrated Programming Environment , modulations and up-conversion features. Headquartered in Singapore and with representative offices in Indonesia, Shanghai and Taiwan, the company was recently awarded RedHerring Asia 100 Winner for its innovation in its mobile television basestations product line. Trademarks and Brands: Penthera, Penthera Viewer, and Virtual Set Top Box are trademarks of Penthera Technologies, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. Other names, marks and brands may be claimed as the property of others. [c] 2006. Penthera Technologies, Inc. All rights reserved. |
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