Penthera Launches ``Mobile-Broadcast-in-a-Box'' Solution; Penthera Broadcast Foundation(TM) Provides End-to-End Environment for Labs, Field Trials and Demonstrations.PITTSBURGH -- Penthera Technologies, Inc., a software provider for mobile broadcast TV and multimedia, today launched Penthera Broadcast Foundation(TM), a Virtual Mobile-Broadcast-in-a-Box(TM) solution for broadcasters, manufacturers and operators seeking a pre-configured, end-to-end, mobile broadcast environment for test, evaluation, and demonstration purposes. In conjunction with this announcement, Arqiva, the U.K.'s leading provider of broadcast transmission services and multi-operator networks, announced today that Arqiva and Microsoft have teamed with Penthera to conduct a field trial of multimedia mobile broadcasting in the Cambridge area. Penthera will provide Penthera Broadcast Foundation to enable end-to-end mobile broadcast service delivery. "Mobile broadcast evaluations today are less about technology and more about working through the business case details, range of revenue-bearing services, breadth of platform support, and vendor interoperability," said Sam Leinhardt, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Penthera. "Using Penthera Broadcast Foundation, customers can test both the business and technical aspects of standards-based, multimedia mobile broadcast services, due to the solution's broad range of services, platforms and multi-vendor support." A One Stop, Mobile-Broadcast-in-a-Box, Solution Penthera Broadcast Foundation is a multi-vendor, end-to-end, mobile broadcast test and demonstration environment for use in labs, field trials, demo centers, campuses, trade shows and other pre-commercial service environments. Based on Digital Video Broadcasting - Handheld (DVB-H See mobile TV and DVB. ) technology and standards, Penthera Broadcast Foundation is a pre-tested and pre-assembled solution to ensure interoperability. It is offered in a variety of configurations (e.g. hardware and software, or software only) and technology variations (e.g. Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. or H.264 encoding). It provides a wide range of functionality, from the first step of encoding video and audio content to finally receiving and viewing the content on mobile devices. The system is shipped to a customer and installed in their lab so that, only hours later, they are up and running with DVB-H on a variety of handsets. Penthera Broadcast Foundation also provides customers with a single point of contact for purchasing and supporting a mobile broadcast environment. Evaluation Environment for Revenue-Generating Services Penthera software enables basic mobile broadcast services along with advanced services and applications such as advertising, interactivity, filecasting, metering, and branding that increase broadcasters' and operators' average revenue per user (ARPU (Average Revenue Per User) A calculation often used to determine the overall value of an application. It is also used to rate particular customers, especially in the wireless space, by comparing someone's account to the overall average. ). Ultimately, Penthera Broadcast Foundation provides customers with autonomy and isolation to simulate, test and demonstrate mobile broadcast solutions and thereby create and test their own revenue-generating, differentiated solutions. If and when customers are ready to transition to a commercial/live broadcast solution, there is a natural migration path with a field-tested solution. Hyacinth Hyacinth, in Greek mythology Hyacinth (hī`əsĭnth) or Hyacinthus (hīəsĭn`thəs), in Greek mythology, beautiful youth loved by Apollo. Nwana, Arqiva's managing director Mobile Media Solutions said, "Arqiva has extensive experience in delivering mobile broadcasting services across a variety of standards and we're delighted to be working with Microsoft and Penthera to further investigate the services that can be delivered over DAB (Digital Audio Broadcasting) The digital radio standard in most countries except for the U.S., which uses iBiquity's HD Radio, and Japan, which uses Terrestrial Integrated Services Digital Broadcasting (ISDB-T). and DVB-H. This trial gives us the opportunity to evaluate Digital Rights Management options for mobile broadcasting, enabling the industry to investigate how to secure its content and revenues and encouraging the development of new business models and content distribution mechanisms." Penthera Broadcast Foundation is commercially available now from Penthera. Pricing varies based on configuration requirements. About Penthera (www.penthera.com) Penthera is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. providing a complete software solution for mobile broadcast video and audio services, including middleware and application-level software for the broadcast head-end and on handheld devices. Founded in 2005, Penthera's executive team previously founded and operated Eizel Technologies, Inc., a Carnegie Mellon University Carnegie Mellon University, at Pittsburgh, Pa.; est. 1967 through the merger of the Carnegie Institute of Technology (founded 1900, opened 1905) and the Mellon Institute of Industrial Research (founded 1913). spin-out which built mobile web and email connectivity software. Eizel was acquired by Nokia in 2003. Penthera is based in Pittsburgh, Pennsylvania “Pittsburgh” redirects here. For the region, see Pittsburgh Metropolitan Area. Pittsburgh (pronounced IPA: /ˈpɪtsbɚg/) is the second largest city in the Commonwealth of Pennsylvania. . Trademarks and Brands: Penthera, Penthera Broadcast Foundation, and Virtual Mobile-Broadcast-in-a-Box are trademarks of Penthera Technologies, Inc. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. Other names, marks and brands may be claimed as the property of others. About Arqiva (www.arqiva.com) Arqiva has a 50-year history in transmission and has helped pioneer the technologies of the digital age. The company has five operating divisions: --Mobile Media Solutions - new division dedicated to establishing a Mobile Broadcasting network in the UK. Arqiva is platform-neutral and has mounted pioneering technical and commercial Mobile Broadcasting trials with partners such as Microsoft, O2 and Nokia. --Terrestrial Media Solutions - provides national transmission for UK commercial television including ITV (1) See interactive TV. (2) (iTV) The code name for Apple's video media hub (see Apple TV). , Channel 4, Five and associated digital multiplexes, playing a leading role in the run-up to digital switchover Digital switchover is the name given to the process in which analogue broadcast television in an area is converted to digital television. It is also sometimes referred to as analogue switchoff. . Transmission services also provided to vast majority of UK independent radio stations ≥This is the list of indie radio stations. Included are any non-profit over-the-air terrestrial radio stations not directly affiliated, owned, or controlled by any radio network, school, company, or government. , both analogue and digital. --Satellite Media Solutions - provides high quality and flexible solutions to a diverse range of international customers. Includes permanent and occasional broadcast services as well as IP, voice, data and digital media networks. Operational bases in London, Gerrards Cross, Winchester, Feltham and Bedford. --Wireless Solutions - provides market-leading, multi-operator infrastructure systems and services to wireless telecoms, transport and interior public space businesses. This is done through a portfolio of over 2400 towers, masts and managed sites, plus InBuilding (indoor coverage) and CityCell (urban coverage) products --Public Safety - provides frontline communications for the UK emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services' , government agencies and commercial organisations including design and installation, system maintenance and fully managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality for mobile radio, telecommunications and mobile data solutions. (C) 2006. Penthera Technologies, Inc. All rights reserved |
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