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Penthera Enters Agreement with Modeo(R) To Deliver Next Generation Mobile TV Services.


Modeo to Adopt Penthera Broadcast Center[TM] Version 2.0 Featuring Mediacast[TM] that Enables Mobile TV DVR (1) (Digital Video Recorder) A device that records video onto a hard disk from one or more ceiling mounted video cameras. Part of a security system, the DVR typically supports 4, 8 or 16 separate camera channels.  Capabilities

PITTSBURGH -- Penthera Technologies Inc., a leading provider of mobile broadcast and multimedia software to operators worldwide, today announced that Modeo([R]) has signed an agreement to enhance its mobile TV service with the recently introduced Penthera Mobile Broadcast Platform[TM] Version 2.0.

Penthera's Mobile Broadcast Platform Version 2.0 enables error-free broadcast delivery of any media file to a broadcast-enabled handset and digital video recording (DVR) capabilities. Through its new Mediacast[TM] system, this latest release of a Penthera end-to-end broadcast software platform allows mobile operators to reliably tricklecast - or broadcast over time - files to their subscriber's mobile devices, for storage and later playout. Mediacast currently supports the broadcast of video clips A short video presentation. , full-length TV shows, podcasts, and MP3s. Receiver devices supported include mobile phones, Personal Digital Assistants (PDAs), laptops and portable media players. With the Mediacast system enabled on their portable devices, consumers can access and play back virtually any type of media content whenever and wherever they want to. In addition, Penthera Broadcast software also enables a more interactive mobile content experience including features such as 1-button tele-voting, contextual ad-insertion and mobile-commerce, opening up a whole host of new potential revenue opportunities for mobile media service providers.

As a result of this software enhancement , Modeo expects to have the mobile DVR capabilities to allow users to record and save their favorite programming to their mobile devices - even while watching another program - for viewing at a later time. The Penthera service enhancements also could enable Modeo to provide additional capabilities such as "impulse recordings" of interesting content as well as targeted delivery of personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 content that matches a user's viewing preferences.

"Initial feedback from our New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 beta service has affirmed participants' passion for high quality live TV delivered to mobile devices. We expect to enhance the mobile TV experience with the personalized service functionality provided by the Penthera software enhancements," commented Michael Ramke, president of Modeo.

"Consumers are becoming more and more used to having control over their TV experience, thanks to services like TiVo([R]), and on demand programming," said Penthera CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Sam Leinhardt "We're excited that Modeo sees the value in offering these next generation features, and we look forward to working together to ensure a smooth implementation of these technology enhancements."

Penthera will be holding demonstrations of the new Penthera Broadcast Center Version 2.0 software with Mediacast at the world's largest consumer wireless conference, CTIA (1) See CompTIA.

(2) (Cellular Telecommunications & Internet Association, Washington, DC, www.ctia.org, www.wow-com.com) A membership organization founded in 1984 that is involved with regulatory and public affairs issues in the wireless industry.
 2007, in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. , March 26-29, 2007. If you're interested in seeing a demo, please email Penthera at: bizdev@penthera.com.

Modeo is a 98 percent owned and controlled mobile broadcast affiliate of Crown Castle International Corp.

About Penthera

Penthera is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 providing a complete software solution for mobile broadcast services. Penthera's solution set includes a carrier-class, broadcast head-end services platform, along with middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a  and application-level software for handheld devices. Founded in 2005, Penthera is based in Pittsburgh, Pennsylvania “Pittsburgh” redirects here. For the region, see Pittsburgh Metropolitan Area.

Pittsburgh (pronounced IPA: /ˈpɪtsbɚg/) is the second largest city in the Commonwealth of Pennsylvania.
, USA. For more information, visit the company web site at http://www.penthera.com.

Penthera and Mediacast are registered trademarks of Penthera Technologies.

Modeo is a registered trademark.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 27, 2007
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