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Penstock launches new Internet Web site: www.penstock.avnet.com.


SUNNYVALE, Calif.--(BUSINESS WIRE)--May 10, 1996--Penstock launched its new Web site this week, making it one of the first RF and microwave distributors on the Internet.

The Penstock home page at www.penstock.avnet.com offers 200 pages of information on:

-- Penstock's company background;

-- Penstock's PSElect value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions.  division;

-- Penstock's Avantek hybrid product line;

-- A ``What's New'' section on new and future product releases;

-- An on-line line card that allows customers to look up product

types by alphabetical order and find the manufacturers that

supply those products;

-- A history of radio transmission, the microwave industry and

the M.I.T. Radiation Laboratory;

-- RF wireless and microwave terminology and wireless

communication acronyms;

-- A wireless spectrum guide;

-- A list of applications for Penstock devices;

-- The phone and fax numbers for all Penstock offices

nationwide.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Steve Ulett, Penstock's marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  manager, ``In addition to providing product information, the two goals of the Penstock Web site are to educate customers on the history of the industry and the next wireless revolution, plus provide terminology for engineers and people who are new to the industry.''

In the future, technical measurement charts and tables for design engineers, e-mail capability, data sheets, product catalogs and hyperlinks will be added. The Web site features both text and graphics and will be updated monthly.

Penstock is a member of Avnet's Electronic Marketing Group (EMG EMG
abbr.
electromyogram


Electromyography (EMG)
A diagnostic test that records the electrical activity of muscles.
), the largest operating group of Avnet, Inc. (NYSE NYSE

See: New York Stock Exchange
:AVT AVT

avian arginine vasotocin. See vasotocin.
). Avnet, Inc., is a Fortune 500 company with annual sales exceeding $5 billion. Headquartered in Sunnyvale, Calif., Penstock is the world's largest distributor of RF and microwave active and passive components for use in wired and wireless applications.

CONTACT: Avnet EMG, Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. , Calif.

Mark Wood, VP/director, marketing communications

310/558-2708
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 10, 1996
Words:289
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