Penny Plain home growth makes pretty good sense.
Penny Plain will relocate to the new store at 22 Hill Street from its existing shop on Hill Street, which was the very first Penny Plain womenswear retail outlet when it opened in 1996.
The new store will provide extra space for the company, which has seen considerable growth since launching a nationwide retail expansion programme in September 2003.
Penny Plain has chosen to work again with Xsite, a local firm of architects, following the success of the innovative design concepts the company developed for Penny Plain retail branches in Gosforth, Mayfair and Amersham.
Nick Oliver, managing director at Penny Plain, believes they have found a site that fits well with the Penny Plain ethos.
He said: "In Corbridge, we have seen consistent success since opening our doors. Despite being a fantastic location our business has outgrown the space we had available at Hill Street.
"It is extremely important to us that shopping at Penny Plain is a relaxing experience. Our customers know that there is always a cup of coffee waiting for them along with familiar, comfortable surroundings and friendly, experienced staff to give advice if needed.
"Our new larger location on Hill Street will provide much needed extra space for displays, storage and fitting rooms, while original sash windows to the front, along with French windows to the rear, create a bright environment."
Penny Plain began life as a small specialist gift shop in Newcastle more than 30 years ago and is now one of the UK's leading mail order companies, with more than 100,000 mail order clients and a turnover in excess of pounds 6m.
The company currently has seven retail outlets ( in Corbridge, Gosforth, Yarm, Amersham, Mayfair, Edinburgh and Guildford and expects to open in Tunbridge Wells soon.