Pennies from Heaven.Commercial advertisers The New-York Commercial Advertiser was a nineteenth century American newspaper. have a new venue for promoting their products and services: the roofs of school buses and school buildings in the Grapevine-Colleyville Independent School District Grapevine-Colleyville Independent School District is a public school district based in Grapevine, Texas (USA). In addition to most of Grapevine, the district serves most of the city of Colleyville and small portions of Euless and Hurst. . Beginning July July: see month. 1, the district is offering aerial aerial: see antenna, in electronics. advertising, as well as signage on the sides of buses, in school gyms, and at the football stadium under a plan expected to bring in between $100,000 and $150,000 in 1997-98. Advertisers can choose from levels ranging from $1,000 to $10,000. The aerial ads are attractive because the district is adjacent to the busy Dallas/Fort Worth International Airport, and thousands of planes cruise just above the roads filled with buses carrying the district's 12,400 students. Before the school board unanimously approved the revenue plan, a district resident asked if an ad featuring a supermodel would be allowed. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. district spokeswoman Louise Henry, the response was: "As long as they follow the school dress code." |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion