Pelican Crossing to Integrate AGEIA PhysX SDK into User-Friendly Content Creation Tool Blink 3D; Point-and-Click Content Creation Environment Enables Blink 3D Users to Easily Build Physics Accelerated Content for PCs with AGEIA PhysX Processor.

MOUNTAIN VIEW & SAN JOSE, Calif. -- AGEIA(TM) Technologies, Inc., the pioneer in hardware-accelerated physics for games, announced today at the Game Developers Conference that Pelican Crossing, Inc. is integrating the AGEIA PhysX(TM) SDK into Blink 3D, a user-friendly content creation tool that enables even the "programming-challenged" to create interactive 3D environments. With AGEIA PhysX technology, Blink 3D users can easily create objects that collide, repel, explode, and deform as they interact with other physics-enabled objects. These realistic, action-packed environments are even more compelling for users whose PCs are equipped with Physics Accelerator add-in boards powered by the AGEIA PhysX processor.

"Using AGEIA PhysX technology, Pelican Crossing enables our Blink 3D users to create real-time physics action in an intuitive, point-and-click development environment," said Clive Jackson, CEO of Pelican Crossing. "With the physics acceleration of the AGEIA PhysX processor, these user-created worlds take on a whole new dimension of realism and excitement."

"Pelican Crossing is using AGEIA PhysX technology in a unique way that enables even non-programmers to create their own physics-rich environments," said Kathy Schoback, vice president of content acquisition at AGEIA. "Blink 3D content has many uses besides games, so it expands the range of PC applications that benefit from the physics acceleration of the AGEIA PhysX processor."

About Blink 3D

Blink 3D is a Rapid Application Development (RAD) environment for building and sharing full 3D, immersive, interactive, animated environments that can be viewed on the Web or locally. Blink 3D can be used for Machinima movies, games, education, pre-visualization, movie story boarding, business process diagrams, advertising, marketing, data visualization, animated manuals, office space planning, convention planning, special event planning, webisodes and much more.

About AGEIA

AGEIA(TM) Technologies, Inc., is the pioneer of hardware-accelerated physics for PC games and has developed the world's first dedicated physics processor, the AGEIA PhysX processor. The AGEIA PhysX processor powers massive and pervasive real-time interactive worlds that for the first time obey the laws of classical physics. AGEIA provides a world-class cross platform software development kit to simplify advanced physics programming for the PhysX processor, as well as next-generation gaming consoles. AGEIA is changing the face of gaming by working with more than sixty leading developers and publishers to deliver the next generation of physically immersive entertainment. The company, headquartered in Mountain View, Calif., is privately-held. For more information visit www.ageia.com.

AGEIA and PhysX are trademarks of AGEIA Technologies, Inc. All other trademarks are the property of their respective owners.