Pelephone Has Deployed an Automated Speech Driven Account Inquiry Service Using NSC's Speech Recognition Product.

RISHON LEZION, Israel -- Pelephone, an Israeli mobile carrier has deployed a service that enables its customers to inquire about their account balance details using a Speech Recognition engine developed by the Israeli company NSC (Natural Speech Communication Ltd.).

The new service enables Pelephone customers to obtain information about their Pelephone accounts including current account balance, details about their last and next invoice and unused minutes. The service is delivered using natural speech by the customer with no use of touch-tone menus or human representative. The service is free of charge and is available in 3 languages according to the customer's preferences: Hebrew, Arabic or Russian.

The IVR (Interactive Voice Response) platform on which the service is deployed is delivered by CTWare - an Israeli vendor specializing in CTI and value added service technology.

Using NSC's Speech recognition technology for a service, which was previously delivered using a touch-tone interface, or by employing human agents, had improved customer interface and decreased customer's waiting time, easing the pressure on Pelephone's Call center and showing tangible cost savings for Pelephone. Since it was deployed, the service experienced over 8000 calls a day (representing 3 million calls a year) - which is regarded as a big success for the new service.

According to Dan Sharir, Telecom manager in Pelephone, "this service represents another step in Pelephone's efforts to supply its customers with advanced services. Pelephone believes its customers are entitled to obtain information and services using the most innovative technologies, and speech recognition exactly fits the bill. Using natural speech as the interface to our automated call centers will help our customers to get the information they need easily with availability 24 hours a day."

"The service deployed by Pelephone using NSC's speech recognition engine shows the economical value of speech recognition technology when deployed in the customer service area," says Dr. Ami Moyal, CEO of NSC. "By automating this information service with a user friendly and natural interface for thousands of customers each day, the operational cost savings and improvement in quality of service is clear and tangible. NSC is very pleased that Pelephone has selected NSC's speech recognition engine and hopes for future cooperation in the telephony service sector."

About NSC

NSC specializes in speech recognition technology for telephony systems. NSC's solution is based on hardware - PCI boards designed around dedicated processors (DSP). This unique approach by NSC allows high density at low cost with simple system architecture. NSC's hardware based solutions performs speech recognition without any need for CPU resources while maintaining minimal footprints, side by side with maximum control for the users in optimizing system resources for their needs. The company is active in the US, Europe and Middle East and involved in the implementation of speech recognition based applications through business partners: IVR and VXML platforms, telephony application developers, system integrators, recording platforms developers and customers such as cellular networks operators.

About Pelephone Communication

Pelephone Communication was established in 1986 and was the first cellular operator in Israel. The company's name soon became the generic brand name for cellular handsets.

Since 2003 Pelephone operates nation wide using the advanced CDMA 1X network. In September 2004 the company had launched 3rd generation services using the EVDO technology. This technology provides Pelephone with competitive advantage over other cellular operators an enables Pelephone to offer wide variety of advanced services using broadband and new applications which was only available previously in the Video, Television and Broadband ADSL arena. Pelephone operates using two prime brands in order to deliver different target market a unique communication experience that will suit their needs. The Esc brand was launched in 2003 and is now the leading brand for the young subscriber sector and Mobile Entertainment.

Pelephone Offices are located in Giv'atayim, Israel and it has 32 customer service centers nationwide.

Pelephone employs over 4,700 people, mostly engineers, technicians and customer service. The company has over 2.13 Million subscribers.