Peet's Coffee & Tea Inc. Introduces New Oolong Tea; Phoenix Mountain Oolong Embodies Peet's Strict Standards for Quality, Selection and Freshness.Business Editors/Food & Beverage Writers EMERYVILLE, Calif.--(BUSINESS WIRE)--Aug. 6, 2001 Peet's Coffee & Tea, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : PEET PEET Partnerships for Enhancing Expertise in Taxonomy (NSF) ), a specialty coffee roaster roaster a young fowl for eating; weighs 5 to 7 lb at 6 months of age. and marketer, today announced the introduction of Phoenix Mountain Oolong oo·long n. A dark Chinese tea that has been partially fermented before drying. [Chinese (Mandarin) w tea. One of the world's finest World's Finest may refer to:
Phoenix Mountain is located near the coast in China's Guandong province. For several hundred years, small farmers have grown a unique strain of the tea bush here, notable for its thick central trunk. Once offered briefly as part of Peet's Rare Tea line, Peet's tea buyer has been working closely with a grower of Phoenix Mountain Oolong to ensure a consistent and reliable supply of a top-quality oolong tea. As a result, Peet's has expanded their oolong category with the addition of this tea. "We are delighted to offer an Oolong tea of this caliber to our customers," said Eliot Jordan, Tea Buyer at Peet's Coffee & Tea, Inc. "Having worked closely with growers in the region, we feel confident that we can consistently deliver this exceptional tea, without compromising its quality or unique flavor characteristics." Phoenix Mountain Oolong Made from a semi-oxidized leaf, Phoenix Mountain Oolong has a golden color. The cup has a strong, natural flavor with hints of apricot, plum and roasted grains. It is smooth, like all oolongs, but has a spicy pungency pun·gent adj. 1. Affecting the organs of taste or smell with a sharp acrid sensation. 2. a. Penetrating, biting, or caustic: pungent satire. b. that adds an interesting dimension to the cup. Availability and Pricing Phoenix Mountain Oolong will be available permanently beginning August 6, 2001, in retail stores throughout Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern . In other regions, the tea will only be available in stores while supplies last. In addition, Phoenix Mountain Oolong will be permanently available nationwide on www.peets.com and through mail order at 1-800-999-2132 for $9.75 per two ounces. About Peet's Coffee & Tea, Inc. Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and 60 company-owned stores in four states. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, Inc. visit www.peets.com or call 1-800-999-2132. Note to Editors: This press release contains statements that are not based on historical fact and are "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Because of the uncertainties inherent in these forward-looking statements, our actual results could differ materially form those set forth in forward-looking statements. The Company's estimates regarding our operations and financial results are based on currently available operating, financial and competitive information. Actual future results and trends may differ materially depending on a variety of factors including but not limited to, coffee and other raw material prices and availability, successful execution of strategies and plans for expansion, competition, general economic conditions, the popularity of specialty coffee due to consumer trends, health factors or other issues, as well as other risk factors as described more fully in the Company's filings with the Securities and Exchange Commission, including our final prospectus Final Prospectus A legal document stating the price of a newly issued security, the delivery date, and other facts that are important for investors. Notes: The final prospectus must be given to every investor who purchases a new issue of registered securities. filed on January 25, 2001. |
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