PeerApp Joins Global Telecom & Technology Leaders Alcatel, Microsoft, Siemans, Sony, Nortel and Other Members of the Broadband Services Forum.

NEWTON, Mass. -- PeerApp, whose technology enables Internet Service Providers to manage and monetize, open and commercial Peer-to-Peer networks, has joined the Broadband Services Forum (BSF). Members of this international organization include Alcatel, Juniper Networks, Microsoft, Nortel, Oracle, Philips, Siemens and Sony, among other prominent global technology, telecommunication, service and content leaders.

Joining the Freemont, CA-based BSF places PeerApp (www.peerapp.com) in the company of industry influentials with a stake in the growth and success of broadband. PeerApp's initial product offering, UltraBand 2000[TM], caches much-sought-after content at the ISP to markedly reduce internet traffic and increase network efficiency. ISPs face spiraling bandwidth charges as subscribers turn to P2P for entertainment, news and other programming - now estimated to consume 70% of all Internet traffic worldwide.

In making the announcement, Helmut Leopold, BSF chairman and director of platform and technology management at Telekom Austria said. "The BSF is the only forum where all components of the broadband value chain -- from telcos and network integrators to technology and content providers -- get together, discuss and then set future strategy for the industry as a whole. The valuable contributions made by member companies like PeerApp drive our initiatives. We are excited to have PeerApp on board and welcome them to the BSF."

As a Forum member, PeerApp is positioned to collaborate on technology that enhances the Internet Service Providers (ISPs) ability to compete for movie and TV program distribution. "Enabling ISPs to provide more value-added services - such as motion pictures and TV as well as music and games -- will improve their value proposition and give subscribers a richer, more diverse online experience," states Robert Mayer, CEO of PeerApp. "Our goal is to demonstrate that high-speed downloads using peer-to-peer file transfer will make the broadband-connected PC an entertainment hub for consumers."

Mayer adds, "With Digital Rights Management ensuring that royalties and other fees are dispensed appropriately, peer-to-peer file transfer has become a legitimate distribution method. Entertainment industry leaders Disney and Warner are already looking to peer-to-peer to deliver movies and TV programs to consumers."

The Broadband Services Forum (www.broadbandservicesforum.org) provides leadership and direction in the emerging broadband services markets; addressing business and technology issues that impact this industry sector, defining ways to increase broadband adoption and deliver more services such as Voice Over Internet Protocol (VOIP), Internet Protocol TV (IPTV) and other Internet-based services and entertainment. Additionally, BSF makes experts on broadband technology, issues and trends available to business and trade groups, government leaders and the media.

Specifications are subject to change without notice. PeerApp, the PeerApp logo, UltraBand 2000, and UB2000 are trademarks of PeerApp. All other brands or products are trademarks or registered trademarks of their respective holders and should be treated as such.