Pedestrians stop and check out interactive Wachovia wall display.

In San Francisco, Wachovia recently used an interactive display at a subway station to promote the fact that World Savings Bank had become part of Wachovia.

The wall-mounted display at the busy Embarcadero BART station used spatial computing and motion sensing technology to display graphics when a pedestrian stepped on or motioned over a Wachovia logo. The clouds parted and water ripples and the Wachovia logo came to life.

The interactive wall display was produced by Reactrix.

The display was part of a rebranding campaign that included outdoor billboards and in-door displays in bus stations and other populated locations.

Reactrix said that idea behind the campaign was to capture the same fun, friendly and intriguing experience that Wachovia customers have enjoyed for years and to further highlight why the bank has been voted number one in customer satisfaction for six years in a row.

The company said that the display drew thousands of daily viewers during the approximate one month it was in operation.

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