Payvment Launches First Multi-Vendor E-Commerce Application for Facebook at PayPal X Innovate 2009.Payvment Harnesses PayPal's New Adaptive Payments APIs, to Make It Easy for Consumers to Shop Direct from Facebook SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Innovate in·no·vate v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. 2009 Today Payvment launched an e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. application that allows anyone to easily create a retail store on Facebook. By harnessing the power of the PayPal X global open payments platform, customers will now be able to shop from multiple vendors in a single shopping cart, turning Facebook into an online shopping mall. The new application uses PayPal's new Adaptive Payments APIs and is built on the company's existing shopping cart Web service that turns any online page into an e-commerce page with a single line of code. "One of the big innovations made possible by Adaptive Payments is our ability to let users search and purchase from multiple storefronts throughout Facebook -- then pay for everything with a single checkout using PayPal," said Christian Taylor Christian Taylor may refer to:
"Payvment's work is a great example of how third-party developers  It has been suggested that First-party developer, Second-party developer be merged into this article or section. can use PayPal X to create a new generation of payment
options," said Osama Bedier, PayPal's vice president of
platform. "Facebook's 300 million users will now be able to go
shopping on Facebook. PayPal takes care of the payments and Payvment the
shopping cart experience."
Part of the PayPal X platform, the Adaptive Payments API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. is a set of building blocks that gives developers the tools to create highly customized payment services. The API will change where and how people can make payments, how recipients get compensated, and more. About Payvment Payvment powers online shopping carts, allowing online merchants of any size to place shopping carts on Web sites, social networks and blogs. By providing the backend technology, merchants can use Payvment's offering without installing software or requiring technological expertise. For consumers, Payvment's unique platform enables users to add items to their shopping cart from one place and checkout those items even if they were no longer on the site. For more information, visit www.payvment.com. |
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