Payne ideal solution for QR codes.Brand owners are ideally placed to take advantage of the growing popularity of hi-tech Quick Response (QR) codes using printed message tape and labels from Payne.
A QR code is a type of matrix barcode or 2D code which can be read by a smartphone A cellular telephone with information access. It provides digital voice service as well as any combination of e-mail, text messaging, pager, Web access, voice recognition, still and/or video camera, MP3, TV or video player and organizer (see PDA). or webcam, and is most commonly used to allow the consumer to access extra interactive information about the product or brand.
The codes appear as a black and white block, which can be scanned by users with an enabled camera phone or webcam to link to digital audio or video content, display text, open up messaging applications on their device or open a web page in their browser browser
Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used .
In addition to branding and communication uses, they can also be utilised for promotions and competitions, or for stock tracking. QR codes hold many times more characters than traditional linear barcodes.
So the sophisticated digital print capabilities of Payne's tape and labels, combined with the ability to add either to existing packaging, offers an ideal solution to brands looking to exploit the benefits of QR codes on their packaging.
Adding the QR code using a printed tape or label from Payne means the QR code can be changed quickly to adapt to changing interactive content.
Only the tape or label design needs to be changed, saving money on origination Origination
The process through which a mortgage lender creates a mortgage secured by some amount of the mortgagor's real property.
Also known as loan origination, everyone must go through the origination process when securing a mortgage for a piece of real of a new pack. This also has potential to avoid packaging waste.
Simon Wildash, head of marketing at Payne, explains: "QR codes not only allow consumers to access extra content, which adds value to brands; they encourage them to share that content, which can create an interactive community around a brand or product.
"In addition to encouraging greater brand loyalty, this boosts on-shelf presence and influences the decision-making of buyers at the point of purchase, and we are seeing a lot of interest from customers in adding QR codes to their products."
The use of printed tapes or labels also ensures the code is at the consumer's fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. for entering promotions online or via SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.
(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. registration, providing a valuable tool for brands to engage with their consumers.
Contact Payne on tel 0115 975 9000 or visit www.payne-worldwide.com