Payday Check Advance Inc. Largest ``Payday Operator'' in Greater Chicago Area!; Payday Check Advance Ended First Quarter With 32 Operating Stores.CHICAGO--(BUSINESS WIRE)--Aug. 4, 1999-- Sonoma Financial Corporation/VictorMaxx Technologies, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : VMAX VMAX Maximum Voltage VMAX Velocity Maximum VMAX Basic Clean Aircraft Maximum CAS (aviation) VMAX Maximum Volume to be Remediated VMAX Maximum Velocity ) today announced that their subsidiary Payday Check Advance Inc. operating under the name "Payday Express", grew from 23 stores in December 1998 to 32 operating locations becoming the largest "Payday Advance" chain in the Greater Chicago area. Payday Check Advance Inc. operates a chain of stores that provide convenient, low documentation, short term consumer loans to qualified applicants. The Company has grown from 2 stores in 1997, 23 stores in 1998 and has become the largest operator in Chicago with 32 stores as of March 31,1999.
PAYDAY CHECK ADVANCE INC. LOCATIONS AS OF MARCH 31, 1999
Tyler Creek Plaza, Elgin, IL
1825 Sibley Blvd., Calumet City, IL
Larkin Ave., Crest Hill, IL (Joliet Metro)
4710 N. Milwaukee Ave., Chicago
103rd and Western Ave., Chicago-Evergreen Park
Forest Preserve Plaza, Harlem and Irving
Astoria Plaza, 64th and Pulaski, Midway Airport
Southfield Plaza, 87th and Harlem
1621 S. Halsted St., Harvey, IL
Golfwood Plaza, Niles, IL
Canterbury Plaza, Niles, IL
7757 N. Cicero Ave., Chicago, IL
Melrose Place S.C., Melrose Park, IL
668 N. LaSalle St., Chicago IL
Liberty Plaza, Matteson, IL
Churchill Square, Schaumburg, IL
1333 S. Harlem Avenue, Berwyn, IL
Plaza de Campagna, 229 W. Grand Ave., Bensenville
1639 W. Irving Park Rd., Hanover Park, IL
716 31st Street, LaGrange Park, IL
Maple Plaza, 1221 Maple Ave., Lisle IL
Farmwood Plaza, Lake St. and Itasca Rd, Addison, IL
Palatine Plaza, Hicks Rd. and Route 14, Palatine, IL
Lorlyn Plaza, 940 E. Roosevelt Rd., West Chicago, IL
Marketplace at Barbers Corner, Bolingbrook, IL
6602 N. Second St., Loves Park, IL
Bedroom Plaza, 302 N. Alpine Rd., Rockford, IL
Auburn St. and Central, Rockford, IL
Bishop Plaza, 47th and Bishop, Chicago, IL
3713 W. Fullerton, Chicago, IL
227 Greenbay Rd., Waukegan
2228 W. Algonquin Rd., Rolling Meadows, IL
"The payday advance industry continues to gain acceptance with consumers. Banking overdraft (NSF NSF - National Science Foundation ) fee's are typically in excess of $25.00 and put a black mark on your checking record. In those cases a payday advance is a responsible solution to a NSF charge, saving our customers embarrassment and money. The "payday advance" industry is consumer driven and the its growth is nationwide, Sonoma Financial Corp. plans to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. its success in the Greater Chicago market by moving into neighboring states," stated Frank Anthony Contaldo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Sonoma Financial Corp. Sonoma Financial Corporation is a financial services company that owns and operates a chain of stores devoted to providing low documentation, short term consumer loans. The company intends to become the national leader in the "Payday Loan" market by strategically opening new stores, penetrating new markets and by chain acquisition. Sonoma Financial is currently the only publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. with a sole focus on 'payday advances'. Ace (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :AACE AACE Association for the Advancement of Computing in Education AACE American Association of Clinical Endocrinologists AACE American Association of Cost Engineers AACE Association for the Advancement of Cost Engineering ) and First Cash Financial Services (NASDAQ:FCFS First come, first served. ), have proven the viability of the concept in other markets, but are not specifically focused in this area. A complete investor package is available at http://www.virtualir.com/vmax. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Disclaimer: This release may contain certain forward-looking statements regarding the Company's expected performance for future periods, and actual results for such periods may materially differ. Such forward-looking statements involve certain risks and uncertainties, including but not limited to risks of changing market conditions in the overall economy and the industry, consumer demand, additional financing requirements, the opening of new stores, the success of the Company's acquisition strategy and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission. |
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