Payback.Payback PaybackThe length of time it takes to recover the initial cost of a project, without regard to the time value of money. James James, person in the Bible James, in the Gospel of St. Luke, kinsman of St. Jude. The original does not specify the relationship. James, rivers, United States James. P. Andrew & Harold Harold, 1022?–1066, king of England (1066). The son of Godwin, earl of Wessex, he belonged to the most powerful noble family of England in the reign of Edward the Confessor. Through Godwin's influence Harold was made earl of East Anglia. L. Sirkin with John Butman Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. Press 60 Harvard Way, Boston, MA 02163 1422103137 $29.95 www.hbspress.org Written by professional consultants James P. Andrew and Harold L. Sirkin, Payback: Reaping the Rewards of Innovation is a solid guide to the difference between having a good idea and turning that idea into financial reward. Payback puts forth the argument that the biggest challenge facing most companies today is their need to increase returns from their innovation spending. Introducing a concept called the "cash curve", Payback explores the fundamental factors that affect how much financial return will be netted. From how and when it can be profitable to apply innovation to noncash goals (such as the acquisition of new knowledge or enhancement of the company's brand), to models that accurately assess financial, technical and market risks to the relative advantages and disadvantages of the integration, orchestration orchestration Art of choosing which instruments to use for a given piece of music. The sections of the orchestra historically were separate ensembles: the stringed instruments for indoors, the woodwind instruments for outdoors, the horns for hunting, and trumpets and drums , and licensing models and when to employ each, Payback is a reservoir of solid, high-stakes insight into skilled decision making. As valuable for innovative small business owners as for managers of grand enterprises. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion