Paulaner's Words of Weizdom.

Paulaner's "Words Of Weizdom" coaster campaign aims to bolster sales this summer. The program is designed to introduce consumers to the brand and the wheat beer style. "This promotion helps on-premise accounts create interest in Paulaner Hefe-Weizen," commented Mary Anschutz, brand mgr. at Star Brand Imports. "The coasters highlight trivia that spotlights the qualities that set our wheat beer apart."