Paul Roberts Joins Organic, Inc.; The Detroit Office of Organic, Inc. Announces the Arrival of Its New Managing Director.

Business Editors

Organic, Inc., a premier international Internet professional services firm, announced today that Paul Roberts joined their Detroit office as vice president, managing director. In this capacity, Paul will spearhead the office's business development initiatives and offer strategic insight to service the needs of high-profile Detroit-based clients like DaimlerChrysler Corporation, Domino's Pizza, and Dow Automotive.

"Paul is a welcomed addition to our Detroit-based team. Over the past year, Organic's Detroit office has experienced accelerated growth in automotive and other key vertical markets. The deep experience Paul brings in interactive strategy will be a tremendous help in servicing Detroit based clients such as DaimlerChrysler, Dow Automotive, Domino's Pizza, and TRW," said Mark Kingdon, chief executive officer of Organic, Inc.

Paul comes to Organic from the Dallas office of Rare Medium where he was executive vice president of their Internet Solutions Group. At Rare Medium, Paul provided comprehensive strategic analysis, creative development, and technology recommendations for utilizing emerging technologies to a client's best business advantage.

Prior to his tenure with Rare Medium, Paul was senior vice president -- national director of Micro Modeling Associates (MMA) Inc.'s Internet Solutions Group. This team was dedicated to providing clients with strategic consulting, information architecture, human interface design, and technological architecture for Internet based business solutions. Notably, the MMA Solutions organization helped financial services clients generate revenue and reduce costs via customized information technologies delivered to users via the Internet, now a mission critical delivery mechanism.

Paul holds a Bachelor of Arts degree from the University of North Texas with a major in Radio, Television, and Film.

About Organic, Inc.

Organic, Inc., a leading international Internet professional services firm, is built around a "buyer driven" service model that encompasses both traditional business-to-business and business-to-consumer engagements. Founded in 1993 and based in San Francisco, Organic (http://www.organic.com) has a history as an industry innovator, having developed the Apache Web server and worked on the design of some of the Internet's earliest Web sites, including Yahoo!. The company's Internet professional services include strategic consulting and research, site design, software engineering and technical program management, online marketing services including media buying and management, and customer service and fulfillment consulting. Organic has performed work for over 250 clients, and has gained significant experience by working with both the Global 1000 and emerging Internet companies. The company's clients include DaimlerChrysler, Federated Department Stores, Inc., British Telecommunications plc, Tommy Hilfiger, Washington Mutual, General Electric Financial Assurance Holdings, Inc., PlayStation.com (America), Inc. and Target Corp. Organic has offices in the U.S., Canada, Asia, Europe and Latin America. In July 2000, the company was added to the Russell 2000(R) Index.

Note to Editors: ORGANIC and ORGANIC and leaf design are service marks or registered service marks of Organic, Inc. or its subsidiaries in the United States and in other countries. Other trademarks and service marks referenced are marks of their respective owners.