Paul McCartney campaign.[ILLUSTRATIONS OMITTED] Institution: Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. Assets: Arnold Worldwide Arnold Worldwide is an American advertising agency, owned by the French advertising and communications holding company Havas. It is part of Arnold Worldwide Partners, a network of agencies located in 6 countries around the world. This campaign was based on a partnership involving Fidelity, Sir Paul McCartney Noun 1. Paul McCartney - English rock star and bass guitarist and songwriter who with John Lennon wrote most of the music for the Beatles (born in 1942) McCartney, Sir James Paul McCartney and the MusicLives Foundation. The goal was to establish Fidelity's retirement leadership by generating in-person consultations with customers. The target audience was affluent, pre-retiree baby boomers See generation X. (ages 45 to 60). The media placements included some that were not typical for Fidelity, such as Rolling Stone magazine. The campaign included print, collateral, online and a special promotion--Fidelity Compilation compact disks were given to Fidelity clients as a thank-you for completing a retirement portfolio review. [ILLUSTRATIONS OMITTED] SFX SFX Special Effects SFX Self Extracting (data compression) SFX SpreadFireFox (IRC) SFX Sound Effect(s) SFX Side Effects (counter-strike gaming clan) : Violin Announcer: Kids who study music score higher on their SATs and are less likely to drop out of school. SFX: Orchestra music Announcer: The problem is there aren't enough instruments to go around. SFX: noise of kids switching instruments Announcer: Join Paul McCartney and Fidelty in supporting the Music Lives Foundation. Open an account, we'll make a donation, and you'll receive a commemorative bracelet. [ILLUSTRATIONS OMITTED] Announcer: This is Paul. He's been a quarryman Noun 1. quarryman - a man who works in a quarry quarrier worker - a person who works at a specific occupation; "he is a good worker" breaker, ledgeman - a quarry worker who splits off blocks of stone , beatle, wing, poet, father, front man, producer, business mogul, painter ... and if that weren't enough--a knight. The key is never stop doing what you love. Call us today--we'll help you plan for the next part of your life. Fidelty Investments, Smart move. |
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