Patti Wysocki's recommendations for forced free trials.* Consider putting on the outside of the carrier envelope, "Here's your free trial issue of The Widget Pronounced "wih-jit," for decades, the term has been a popular word for a generic "thing" when there is no real name for it. It is often used to describe examples of made-up products along with other fictitious names; for example, "10 widgets, 5 frabbits and 2 dingits. Newsletter." It gets the word FREE on your package during the course of the campaign and thereby eliminates confusion and the calls, "I never ordered this." * Include a welcome letter that states in simple, clear language the terms of your trial and how to cancel the trial sub. Obviously, if you are spending $5 to $9 per prospect, you are happy to weed weed, common term for any wild plant, particularly an undesired plant, growing in cultivated ground, where it competes with crop plants for soil nutrients and water. out the die-hards who aren't interested. * Give the prospect the opportunity to assign the free trial to someone else in the office. * Somewhere in your notice you should include the disclaimer (networking) disclaimer - Statement ritually appended to many Usenet postings (sometimes automatically, by the posting software) reiterating the fact (which should be obvious, but is easily forgotten) that the article reflects its author's opinions and not necessarily those of the , "This is not an invoice An itemized statement or written account of goods sent to a purchaser or consignee by a vendor that indicates the quantity and price of each piece of merchandise shipped. A consular invoice is one used in foreign trade. , and you are under no obligation to pay." * After the trial is over and you have sent all of your notices, consider sending one more free issue of the newsletter with a sales letter and a discount offer. * Save all the canceled notices that come back marked, "Can't afford, too expensive." At the end of the program, send these people a special mailing that offers a discount. * Don't be afraid to sell ancillary Subordinate; aiding. A legal proceeding that is not the primary dispute but which aids the judgment rendered in or the outcome of the main action. A descriptive term that denotes a legal claim, the existence of which is dependent upon or reasonably linked to a main claim. products to forced-free prospects. If done in moderation, the sales you receive will help offset the costs of the program. Ragan Communications received more than 200 registrants for one conference they held using inserts in FFT (Fast Fourier Transform) A class of algorithms used in digital signal processing that break down complex signals into elementary components. FFT - Fast Fourier Transform mailings. * Include a card in the first issue of the program that people can return if they already receive the newsletter. Hopefully your merge-purge will eliminate duplicates, but if not, it could save thousands of dollars. --From The Ultimate Guide to Newsletter Publishing, by Patricia M. Wysocki, published by The Newsletter & Electronic Publishers Association, 1999, available from NL/NL on order form in Marketplace. |
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