Patti LaBelle & Paid Inc. Launch VIP Ticket Package Sales, PattisButterflies.com Fan Club Web Site.

BOSTON & PHILADELPHIA -- Patti LaBelle and Paid, Inc., (OTCBB:PAYD) yesterday launched the first VIP ticket package sales for five concerts on Ms. LaBelle's current tour featuring hits from her new chart topping album, "The Gospel According to Patti LaBelle." In addition, today marks the official launch of Ms. LaBelle's all new, enhanced fan club and fan club web site www.PattisButterflies.com, both now under the management of Paid celebrity services.

Ms. LaBelle said, "I love the opportunity to meet my fans at concerts and online. The new VIP ticket packages offer fans a really special opportunity to see what goes on backstage before a concert and meet with me. I'm always amazed at how deeply fans care about me and treasure every aspect of the concert experience. Just seeing their devotion and genuine care for me is always so uplifting. I'm excited to have the opportunity to positively impact their lives in return."

She noted, "I think my fans are going to be thrilled with the new Pattisbutterflies.com web site and fan club benefits, such as timely tour updates, photos, merchandise discounts, all the contests, prizes and lots of interactive activities. I've worked closely with Paid to create a first class fan club and web site that show my fans how much I appreciate and care about them."

The Butterfly Experience, the ultimate VIP ticket package, brings fans face to face with Ms. LaBelle for a once-in-a-lifetime opportunity to meet and have their photos taken with her. Fans get to go backstage to see what it looks like behind the scenes of Ms. LaBelle's show -- and, they get to walk on the same stage where in just a few short hours Ms Patti Labelle will be performing! The package includes a premium ticket for the concert to enjoy the sweet sounds of Ms. Patti LaBelle and a coupon for 10% off Patti merchandise at the show merchandise stands.

VIP ticket package presales for the following concerts are in progress now via www.pattisbutterflies.com/index.cfm?pk=viewall&cd=MAE&pid=402345. Fan club members at the Monarch level have the advantage of purchasing VIP packages prior to the start of regular ticket sales through other ticket outlets. Butterfly Experience VIP packages are available except for events stating "Meet & Greet Packages Only."

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Paid celebrity services Client Relations Manager Kerri Kennedy said, "Patti is such an inspiration to her fans, so it's been a very exciting process to have our creative teams work together to develop the VIP ticket packages and the new Patti's Butterflies fan club and web site to reflect Patti's vivacious style, grace and class."

The revitalized Patti's Butterflies fan club features two membership levels. Membership benefits include access to purchase VIP ticket packages, email updates, contests to win fab prizes, news, events, concert and appearance schedules, exclusive interviews with Ms. LaBelle, message boards, chat rooms, birthday greetings and much more. In the near future, the "members only" portion of the web site will include audio messages from Ms. LaBelle, streaming video and other downloadable features. Details on the free and full Monarch memberships are available at www.PattisButterflies.com.

Kennedy added, "We plan to leverage Paid's ever-expanding capabilities and technologies to continually enhance the fan club experience for Patti's fans, while maintaining the stellar, personalized customer service that is our hallmark."

Belting out classic rhythm and blues renditions, pop standards and spiritual sonnets have created the unique platform of versatility for which Ms. LaBelle is known and revered. Throughout her triumphant career she has accumulated a number of awards and nominations including eight Grammy nominations and two awards, seven NAACP Image Awards including Entertainer of the Year in 1996 and a Soul Train Lifetime Achievement Award in 1997.

The NAACP recently nominated Ms. LaBelle as an Outstanding Actress in a Television Movie, Mini Series or Dramatic Special for her role in "Why I Wore Lipstick to My Mastectomy" as well as Outstanding Gospel Artist for her new album, "The Gospel According to Patti LaBelle." Tune into the 38th NAACP Image Awards on March 2, at 8 p.m. (ET) on FOX to see if she won!

About Paid, Inc.:

Paid, Inc.'s celebrity services provides celebrities with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages, and Web site content, as detailed on its Web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and Web site development and hosting. The Company's stock trades on the NASDAQ OTC Bulletin Board under the symbol PAYD. For further information, visit www.paid.com.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations and expectations about celebrity programs and fan club activities. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the SEC.