Patent Pending New Process Transforms the DVD into Powerful New E-Commerce Media.

VENTURA, Calif. -- Studio Store Direct, a direct response television marketing company based in Ventura, CA, announced today that they have signed a ground-breaking distribution agreement with Digicorp, Inc. (OTCBB:DGCO), a publicly held digital media company specializing in alternative, niche advertising and Latino home entertainment distribution. Under this arrangement, Digicorp will become the first film distributor to participate in Studio Store Direct's patent-pending, proprietary process, in which successful Direct Response Television (DRTV) commercial spots are embedded onto DVD titles.

The enabled Digicorp DVDs will hit retail shelves by October 1, 2006 and will be serviced to mass, specialty and independent retailers across the U.S. Spanish language commercials for three products will form this first round; Blue Hippo, Nu-Wave Oven and the Dual-Drill. "In effect, we are creating an entirely new channel of distribution. We're circumventing the ever-increasing up-front television media cost and delivering the key to unlocking powerful new streams of revenue for Hollywood Studios, DVD distributors and DRTV marketers," explains Reno R. Rolle, founder and CEO of Studio Store Direct. "We're very excited to be working with Digicorp, who clearly understands the potential of our process and knows how to target the financially-empowered Spanish speaking consumer."

With Studio Store Direct, consumers are in complete control of their commercial viewing experience and exposed to proven direct response commercial programming that offers exciting, new products and services, on an entirely opt-in basis. Consumers simply highlight the Studio Store Direct icon on the DVD menu with their remote control and access customized Virtual shopping programs. They are then driven to dedicated 800 phone lines or internet websites to place orders exactly as in traditional DRTV. Within this model, Studio Store Direct effectively behaves much like a television network reaching precisely targeted consumers via the DVDs they purchased or rented.

Jay Rifkin, Digicorp's CEO stated, "Reno and his team at Studio Store Direct have the cutting-edge system and expertise that give consumers access to products and services from the comfort of their homes while enabling us with a potential turn-key new revenue solution."

The DVD industry led by Warner Brothers (NYSE:TWX), MGM, Disney (NYSE:DIS), FOX (NYSE:NWS), Paramount (NYSE:VIA), Universal (NYSE:GE), Lions Gate (NYSE:LGF) and others, including leading independent distributors, has become a nearly $25 billion-a-year business according to Home Media Retailing. Studio Store Direct is in talks with these major studios and distributors to enable their feature films, library titles and other non-theatrical releases including special interest, fitness, children's and others. According to the Electronic Retailing Association (ERA), DRTV including long form infomercials, short form spots and live television shopping, accounts for more than 100 billion dollars in annual revenue. "Our patent pending process and proven methodology combined with the DVDs massive distribution potential and unprecedented access to television consumers, could prove revolutionary. We're approaching the DVD market with high expectations while looking carefully ahead at VOD and other emerging media as well," said Reno R. Rollei.

About Studio Store Direct

Studio Store Direct, Inc. is a full service direct response agency focusing on both traditional DRTV methodology and leveraging its proprietary, patent-pending new process for enabling DVD's and emerging media with DR programming. Based in Ventura, California, Studio Store Direct's leadership team brings decades of combined expertise in the fields of direct response television (DRTV), product development, consumer marketing, book publishing and distribution. For additional information visit www.studiostoredirect.com.

About Digicorp, Inc.

Digicorp, Inc. (OTCBB:DGCO) is a digital media company focused on developing, acquiring, and distributing content and software for the fastest growing consumer groups. The company currently operates three divisions: Rebel Crew Films, Inc., iCode Media and PerreoRadio.com.

For further information, please contact Amy Trejo at Studio Store Direct at 805-648-5020, ext. 103.