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Passport New Media Teams Up With The Learning Co. to Launch Safe, Offline Internet Experience for Children; Passport to Offer Dynamic and Secure Interactive Service.


LOS ANGELES--(BUSINESS WIRE)--Sept. 21, 1999--

Passport New Media Inc. Tuesday announced a content partnership with The Learning Co. Inc., a division of Mattel Interactive and America's premier developer of educational and reference software for children of all ages.

The Learning Co. joins Passport's new Internet See Web 2.0 and Internet2.  service, "Your Own World"(tm), or YOW(tm) for short -- the first "virtual Internet" experience for children ages 2 to 12. YOW, offered free of any charges, will be available nationwide by year end, featuring content from numerous leading children's educational and entertainment Web sites.

Created by Passport with both kids and parents in mind, YOW offers the best Internet and CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 content in an environment that is safe, fast, focused and fun. For children, YOW provides an easy-to- use, dynamically updated and content-rich experience, featuring real- time multimedia and unparalleled performance.

For parents, YOW provides an educational and entertaining alternative to the Internet that is free of charge and free of the dangers the Internet may present.

"We are thrilled to offer children high-quality educational content from The Learning Co. By delivering such premium content in a closed environment without any bandwidth constraints, YOW provides a compelling interactive experience for kids and peace of mind for parents," said Brian Pass, president and chief executive officer of Passport New Media.

"We created YOW to provide the most complete solution to the safety and performance issues that make the Internet so difficult for kids and their parents."

Renowned as America's premier developer of educational and reference software for children of all ages, The Learning Co. provides software that educates across age and areas of interest, from young children to adults. Passport's new service will feature educational and entertainment content from best-selling children's software, such as "Reader Rabbit Reader Rabbit is an edutainment software franchise created in 1989 by The Learning Company. This series currently makes up the greater part of a franchise of grade-based and subject-based titles, where the games for infancy through second grade feature Reader Rabbit. " and "Carmen Carmen

throws over lover for another. [Fr. Lit.: Carmen; Fr. Opera: Bizet, Carmen, Westerman, 189–190]

See : Faithlessness


Carmen

the cards repeatedly spell her death. [Fr.
 Sandiego."

"The Learning Co. is delighted to be associated with this unique service for children," said Greg Bestick, president of The Learning Co. "YOW is an excellent way to use the Internet in a safe way to expand the audience for our extensive catalog of CD-ROM products, while demonstrating our continued support for children's Internet safety."

About Passport New Media Inc.

Based in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Passport New Media was founded in January 1999 to address the safety and performance issues that make the Internet such a problematic medium for young children.

Passport's team -- composed of leading interactive digital video and children's content executives -- has developed the company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , "Your Own World," or YOW for short, a free service that allows children to experience premium third-party content in a closed environment that may be tightly controlled by parents and educators.

Without the need for constant parental supervision Parental supervision is a parenting technique that involves looking after, or monitoring a child's activities.

Young children are generally incapable of looking after themselves, and incompetent in making informed decisions for their own well-being.
, children can experience the wonders of the Internet through YOW in a manner that is fast, focused, easy to use and, ultimately, more fun than the Internet itself. For more information, see the company's Web site at http://www.yourownworld.com/.

About The Learning Co. Inc.

The Learning Co., a division of Mattel Interactive under Mattel Inc. (NYSE NYSE

See: New York Stock Exchange
:MAT), develops and publishes some of the best-known consumer software for the entire family, including "Reader Rabbit," "The ClueFinders," "Arthur," "Little Bear," "Sesame Street Sesame Street is an American educational children's television series for preschoolers and is a pioneer of the contemporary educational television standard, combining both education and entertainment. ," "Dr. Seuss Noun 1. Dr. Seuss - United States writer of children's books (1904-1991)
Geisel, Theodor Seuss Geisel
," "Madeline," "The Oregon Trail," "Kid Pix," "Carmen Sandiego," "Learn to Speak" and "The Princeton Review."

The Learning Co. products are distributed and sold worldwide through multiple distribution channels, such as retail stores, school sales, online, direct marketing and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and . For further information, visit http://www.learningco.com/ or http://www.shopTLC.com/.

NOTE: "Your Own World" and YOW are trademarks of Passport New Media Inc. All other trademarks are the property of their respective owners.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 21, 1999
Words:601
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