PassEdge Expands Management Team; Company Addresses Emerging Broadband Video Industry with Addition of Vice Presidents of Field Operations and Marketing.Business Editors BEAVERTON, Ore.--(BUSINESS WIRE)--June 27, 2000 PassEdge Corporation, provider of DRMV (digital rights management for video) systems, announced today, the addition of Steve Statler as vice president of field operations and Jim Plymale as vice president of marketing. Recently, the company released its AccessBase(TM) digital rights management for video (DRMV) platform including StreamAccess(TM), the first application for secure streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. over broadband. PassEdge is building a company to focus exclusively on the $132 billion video broadcast and distribution market as it invests to deliver high-value content to the expected 100 million broadband connected customers. DRMV systems are critical to the growth of the broadband video industry since they enable distributors to secure high-value digital video as they create new e-Businesses utilizing proven business models including subscription, pay-per-view, and video on demand. "The addition of Steve and Jim to the PassEdge management team, with their strong backgrounds in leading development of businesses in new markets, is the next step in growing our business to support this emerging market," said Mark Ashida, PassEdge Corporation's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Massive investments are being made to create new e-Businesses to deliver high value video content over the Internet in areas including subscription, pay-per-view, video rental and video-on-demand. We've developed the product the market needs to enable these new businesses. Now, we're building out the rest of the business to deliver, support and grow our business as this industry starts to take off." Steve Statler, PassEdge's vice president of field operations, comes to the company from IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , where he was director of web server solutions marketing for IBM's Web Server Group. He has more than 16 years of experience in high technology sales, marketing, consulting, engineering and management and has a wealth of knowledge of the European market. Before his tenure with IBM, Steve served in several roles at Sequent Computer Systems, both in the U.S. and England. His last position with Sequent was as senior director of Sequent's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Business Program. Sequent was acquired by IBM this year. Steve earned a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science BS, SB bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies degree with Honors in computer science from the University of Hertfordshire The University of Hertfordshire is a modern university based largely in Hatfield, in the county of Hertfordshire, United Kingdom, from which the university takes its name. It has more than 23,000 students. in Hatfield, England and attended the London Business School Around 800 degree students, from 70 countries, graduate from the school each year. Over 80 percent of students, and over 70 percent of faculty, come from outside the UK. A further 6,000 executives attend the school executive education programmes each year. Advanced Development Program. Jim Plymale, PassEdge's vice president of marketing, has more than 10 years experience in marketing and management at high technology companies. Before joining PassEdge, Jim served as vice president responsible for Cadence Design Systems' activeparts.com business. In this role, he managed the business after its acquisition by Cadence from OrCAD, helping lead the transition of the business from Cadence to form SpinCircuit, Inc. Prior to Cadence, Jim was OrCAD's Vice President of Marketing where he led the formation of the activeparts.com business. Cadence acquired OrCAD in 1999. Jim holds a Bachelor of Science degree in electrical engineering electrical engineering: see engineering. electrical engineering Branch of engineering concerned with the practical applications of electricity in all its forms, including those of electronics. from Portland State University in Portland, Oregon. About PassEdge PassEdge creates Digital Rights Management Systems for Video (DRMV) distribution over Internet Protocol See Internet and TCP/IP. (networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol. (IP). Based on research from the Intel Architecture Labs Intel Architecture Labs, also known as IAL, was the Personal Computer system research and development arm of Intel Corporation during the 1990s. IAL was created by Intel Vice-President Ron Whittier together with Craig Kinnie and Steven McGeady to develop the hardware and , PassEdge provides highly secure, software-based rights management solutions that enable broadband media e-commerce models such as subscription, pay-per-view and on line events to millions of subscribers in a highly scalable environment. With PassEdge's solutions, service providers can manage who receives content, control how that content is used and track how content has been used. PassEdge also provides Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. for consulting, implementation and integration of Digital Rights Management for Video with leading providers of e-commerce, customer relationship management and content distribution to produce a comprehensive e-business solution for video. PassEdge, headquartered in Beaverton, Oregon, is a subsidiary of Intel Corporation. More information about PassEdge and its solutions can be found at http://www.passedge.com/. Note to Editors: PassEdge, AccessBase and StreamAccess are trademarks of PassEdge Corporation in the United States and other countries. |
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