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Partnerships: sticky wicket of publishing?


Early in Marlene Jensen Noun 1. Jensen - modernistic Danish writer (1873-1950)
Johannes Vilhelm Jensen
 and Paul Paul, 1901–64, king of the Hellenes (1947–64), brother and successor of George II. He married (1938) Princess Frederika of Brunswick. During Paul's reign Greece followed a pro-Western policy, and the Cyprus question was temporarily resolved.  Swift's conversations about how they might work together with this publication (see lead article), the P-word came up.

They both recoiled at its mention, since they both have followed the newsletter industry long enough to have heard a few horror stories horror story

Story intended to elicit a strong feeling of fear. Such tales are of ancient origin and form a substantial part of folk literature. They may feature supernatural elements such as ghosts, witches, or vampires or address more realistic psychological fears.
 about partnerships.

Swift remembered one still-successful publisher telling him he started out with a partner who eventually threatened to shoot him and his wife.

Llewellyn King is on record as having warned, "Don't begin a business as a partnership unless you are convinced your partner brings something irreplaceable to the venture, because only two things can happen. You'll fail and blame each other or you'll succeed and fight over it."

Fred Goss Fred Arlo Goss (born March 25, 1961, Orchard Lake, Michigan), an American TV actor, writer, and comedian. Personal
Goss and wife Arlene live together with their three children in the San Fernando Valley community of Sherman Oaks in Los Angeles, California.
, our resident newsletter historian, said, "Ken Callaway and Dale Hudelson split at Capital Publications because of Ken's marketing-inspired drive for growth clashed with Dale's editorial caution. In the short run Hudelson was right; the ventures Ken was determined to start 'now' failed, but in the long term Ken was right. Cap Pub grew to more than ten times the size it was at the break-up of the partnership."

On the plus side, the slow and steady Stephen Pepper Stephen C. Pepper was an American philosopher (1891-1972) who worked and wrote primarily in the tradition of pragmatism. While his ideas join a number of important issues in modern thought (e.g.  and the eccentric eccentric, in mechanics, device for changing rotary to back-and-forth motion. A disk is mounted off center on a shaft. One flat, open, circular end of a rod fits around the edge of the disk; the other end is usually attached to a block that slides in a slot.  Barrie Martland have maintained a successful partnership with Toronto-based MPL Communications MPL Communications is the holding company for the business interests of Sir Paul McCartney. In addition to handling McCartney's post-Beatles work, MPL has also become one of the world's largest privately owned music publishers through its acquisition of numerous other publishing  since they were fresh out of college in 1966.

They were one of the first newsletter companies to secure bank financing early on in their newsletter business, an industry bankers used to be wary of.

In The Ultimate Guide to Newsletter Publishing Patti Wysocki quotes Martland as recalling that the loan officer told them the bank looked more favorably fa·vor·a·ble  
adj.
1. Advantageous; helpful: favorable winds.

2. Encouraging; propitious: a favorable diagnosis.

3.
 upon loan applications from depositors. The two immediately opened an account.

"The $5.00 we used was mine," Barrie boasted, "and as a consequence I have the title 'Chairman' (which I seldom use) and Pepper is 'President.'"

For her part, Marlene Jensen said, "I've been told by two people I respect that only an idiot forms a partnership, so you can draw whatever conclusions you want about me!

"In my defense, my e-book company was formed as a partnership with my brother and after two years we're making money--AND still talking.

"I'm looking forward to working with Paul for the same reasons--respect and separate interests. He's the editor and a damn good one, so I get to focus on what I love, which is marketing newsletters."
COPYRIGHT 2005 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:May 23, 2005
Words:396
Previous Article:Who, what, when & where.
Next Article:Marlene Jensen and Paul Swift form partnership, Jensen becomes publisher of this newsletter.



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